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fischer fixings UK: Dan Czerwinski on Adapting a German Legacy for the UK’s DIY and Trade Markets
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In this episode of The Build Up, host Dan, sits down with Dan Czerwinski, Sales and Marketing Manager at fischer fixings UK. They dive into the fascinating evolution of fischer fixings, a German brand, as it localised its marketing strategy to succeed in the competitive UK trade and DIY markets.
Dan shares his journey into the construction industry and the importance of understanding both sales and marketing. He discusses how fischer transitioned from a technical, product-focused approach to one that resonates with consumers, tradespeople, and DIY enthusiasts alike.
Discover how fischer’s rebranding, including new packaging and logo design, played a critical role in building consumer trust and standing out in a crowded market. Dan also explores the key differences between marketing to tradespeople and DIY customers, and how localisation and tailored strategies have been essential in driving their success.
Join us for this insightful conversation filled with industry tips, branding wisdom, and a closer look at the challenges and opportunities in construction marketing.
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