Wera Tools: Martin Fallon on Disrupting the Tool Industry with Bold Marketing

The Build Up

The Build Up podcast is back with another deep dive into marketing in the construction industry. In this episode, Dan, Creative Director at dissident, sits down with Martin Fallon, Head of Marketing at Wera Tools UK to explore how the brand has set itself apart in the tool industry.

Martin shares his unique journey from professional sports to construction marketing, bringing fresh ideas and innovative strategies to Wera. He reveals how the brand has positioned itself as a premium player in the screwdriving market while fostering a strong company culture built on creativity and collaboration.

You’ll hear how marketing in construction differs from other industries, why innovation and storytelling matter, and how Wera has mastered the art of emotional brand-building. Martin also discusses the company’s approach to community engagement and the role of motorsport sponsorship in raising brand awareness.

Whether you’re a marketing professional in the construction sector or just curious about how brands like Wera are making an impact, this episode is packed with valuable insights and inspiration.

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This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

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