The Built Environment Marketing Show: Marketing Strategies And Tactics For Architects And Engineers podcast

#Business #Marketing #Arts #Graphic Design #Built Environment #Property #Construction #Strategic Communications #Entrepreneur #Ayo Abbas, Marketing Consultant #Ayo Abbas #Marketing Consultant #Communication

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Do you have fond childhood memories of summer camp? For a chance at $250,000, campers must compete in a series of summer camp-themed challenges to prove that they are unbeatable, unhateable, and unbreakable. Host Chris Burns is joined by the multi-talented comedian Dana Moon to recap the first five episodes of season one of Battle Camp . Plus, Quori-Tyler (aka QT) joins the podcast to dish on the camp gossip, team dynamics, and the Watson to her Sherlock Holmes. Leave us a voice message at www.speakpipe.com/WeHaveTheReceipts Text us at (929) 487-3621 DM Chris @FatCarrieBradshaw on Instagram Follow We Have The Receipts wherever you listen, so you never miss an episode. Listen to more from Netflix Podcasts.…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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The Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing but marketing that works for architects and engineers. To me that's the most important part, the context and the relevance. The show is a mix of interviews and solo thoughts on different approaches that could be applied to engineering marketing or architecture marketing for your business, now. Key themes covered: - Digital marketing for engineers and architects - Social media for engineers and architects - Instagram marketing for engineers and architects - Websites and online marketing - Marketing strategy for engineers and architects Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.

92 episodes

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Series home•Feed

92 episodes

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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo Abbas 31:39

3 days ago31:39

31:39

This special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event. In this episode, we have a look at: Strategic planning tips to navigate an event with 13,000+ delegates Tips on networking and how to build fruitful business relationships New features and formats for 2025 at the show Some of the must-see sessions DOWNLOAD MY UKREiiF PREP CHECKLIST Resources and links Abbas Marketing UKREiiF Growth Ignition About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
Reframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte Clements 24:17

5 weeks ago24:17

24:17

Today's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda. We covered a lot of ground across the two episodes including: The role of marketing in sustainability Tips for effective sustainability communication The importance of networking, learning and community The role of policy and government How you can upskill and be more informed as a marketer Resources and links Abbas Marketing Rising Tide Loki Architecture and Development Architects Climate Action Network (ACAN) Don't Waste Buildings Network Green Finance Institute UK Green Building Council (UKGBC) DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDE About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
Reframing sustainability and climate communications - Part 1, with Rosie Cade and Brigitte Clements 27:43

6 weeks ago27:43

27:43

We're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change. Key discussion topics include: The role of marketing in sustainability Tips for effective sustainability communication The importance of networking, learning and community The role of policy and government How you can upskill and be more informed as a marketer Resources and links Abbas Marketing Rising Tide Loki Architecture and Development Architects Climate Action Network (ACAN) Don't Waste Buildings Network Green Finance Institute UK Green Building Council (UKGBC) DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDE About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
The Built Environment Marketing Show is back for 2025 4:46

7 weeks ago4:46

4:46

We're back baby!! Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do email me ayo@abbasmarketing.com In this episode Being back New format for 25 What's happening next Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Freebies Social media marketing posting checklist Practical Snacks Mini-series Playbook Resources and links Abbas Marketing About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
End of year marketing special 2024 with Ayo Abbas 29:37

20 weeks ago29:37

29:37

Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise. In this episode Data and digits Themes and clips Predictions for 2025 What's next for the show Bloopers and outakes Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Freebies from 2024 Social media marketing posting checklist Practical Snacks Mini-series Playbook esources and links Abbas Marketing Hutton &Agency About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Episodes in 2024 Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell Ep 79 : UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal Ep 78 : Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs Ep 77: How to win your first projects as a new built environment company? Ep76: Podcast guesting: here's how to secure more [Practical Snacks mini-series] Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series] Ep 74: SEO basics to keep your content on top [Practical Snacks mini-series] Ep 73: How to maximise impact on your website home page Ep 72: Introducing ‘The Practical Snacks’ mini-series Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton Ep 70: What marketing tip would you give a practice starting out today? Ep 69: Event business development and networking tips Ep 68: Ep 68: Are you ready to make it happen? Ep 67: How to make sure you get the most value out of industry event? Ep 66: Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer Ep 65: Successful marketing starts with messaging, targeting and positioning Ep 64: Finding your voice to spark change with Professor Sadie Morgan OBE Ep 63: The hidden features of LinkedIn: How to power-up your content’s impact Ep 62: Introducing AI: get smarter with your built environment marketing Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell 35:52

24 weeks ago35:52

35:52

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. --- Today's episode is all about brand and storytelling but from a consultant's perspective. My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms. Key discussion topics include: Understanding the connection between storytelling and brand How to develop your brand strategy to differentiate your practice The need to build strong brand foundations Whether brand or strategy are a 'dirty' word Ways to uncover client perceptions about your firm Resources and links Abbas Marketing Hutton &Agency About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. FIND OUT ABOUT OUR END OF YEAR SERVICES Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 79: UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal 19:19

27 weeks ago19:19

19:19

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget. This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal . In the live we talked about: How to figure out your message and approach that will resonate with the government agenda Ways to find opportunities to share your solutions, thoughts and opinions What journalists want and are looking for The need for speed and quick turnarounds. About the show TAKE THE BUILT ENVIRONMENT MARKETING SHOW SURVEY AND WIN A POWER HOUR CALL The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Links Work with Ayo and Abbas Marketing - End of Year services Cany Ash - Profitable neighbourhoods campaign Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
Ep 78: Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios 38:10

29 weeks ago38:10

38:10

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future. In this episode, we talked about: How FCB Studios reimagined their brand strategy and found a refreshed voice Why choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approach The importance of storytelling and focusing on social impact and cultural value to elevate their brand story Resources and links Abbas Marketing FCB Studios Nice and Serious About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
Ep 77: How to win your first projects as a new built environment company 21:34

31 weeks ago21:34

21:34

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ---- When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder ' How to win your first projects as a new built environment company' Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you. Resources and Links Abbas Marketing Ep 65: Successful marketing starts with messaging, targeting and positioning SEO basics to keep your content on top Magnus Ström: Ep 25: Finding your niche and focus About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 76: Podcast guesting: here's how to secure more [Practical Snacks mini-series] 9:55

35 weeks ago9:55

9:55

According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week. This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share: How to research and find relevant podcasts The key questions to ask yourself in order to create a compelling pitch How to prepare for a podcast interview How to promote a podcast appearance DOWNLOAD OUR PRACTICAL SNACKS MARKETING MINI-SERIES PLAYBOOK HERE About the show Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. The Built Environment Marketing Show is hosted by Marketing Consultant Ayo Abbas and shares best practice pragmatic marketing approaches for architects and engineers. Resources and links Abbas Marketing Listen Notes - Good for podcast research as well as Spotify and Apple Interchange podcast - the integrated transport delivery podcast I host and produce Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series] 9:29

36 weeks ago9:29

9:29

According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Resources and links Abbas Marketing Architizer Future Fest - How to tell better stories to get better clients free webinar Headline by Co-Schedule Mailerlite About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Catch up on previous 'snacks' SEO basics to help your content rank on Google Optimising your website home page Introducing Practical Snacks Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 74: SEO basics to keep your content rank on Google [Practical Snacks mini-series] 9:00

37 weeks ago9:00

9:00

Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google. This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. DOWNLOAD OUR FREE SEO BASICS CHECKLIST Resources and links Abbas Marketing AHREFS SEMRush Keywords Everywhere Google Search Console About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Catch up on previous 'snacks' Optimising your website home page Introducing Practical Snacks Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 73: How to optimise your website home page [Practical Snacks mini-series] 10:27

38 weeks ago10:27

10:27

First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it. Grab your free optimising your website home page checklist. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Resources and links Abbas Marketing Optimising your website home page checklist About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show, don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
Ep 72: Introducing ‘The Practical Snacks’ marketing mini-series 2:41

39 weeks ago2:41

2:41

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Topics that will be covered from next include website home pages, SEO, email, podcasting and LinkedIn profiles. Resources and links Abbas Marketing About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton 41:39

42 weeks ago41:39

41:39

Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about: The evolution of digital marketing and how he’s always tended to take a digital-first approach to marketing his practice. The importance of building a strong personal brand in architecture Local marketing for architecture firms and the need to get stuck in. Networking and community engagement and how it can benefit all aspects of your business and mindset. How he’s developed websites over the years How he has taken a productised approach to market his design services. Once you’ve finished listening, make sure you head over to the Architecture Business Club here https://architecture-business-club.captivate.fm/listen to hear part II of the crossover interview where Jon interviews me about digital marketing for architecture firms. Links Abbas Marketing Jon Clayton About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday special 11:42

43 weeks ago11:42

11:42

Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?". And you'll hear responses across three main themes. Thanks so much to those who took part. Julia Nicholls Rob Fiehn Pascale Scheurer Lynda Thompson Amy Edwards Shirin Iqbal Angela Lyons Alex McCann Ashley Fauguel About the show The show was set up by me Ayo Abbas on July 03 2020 to showcase the very best in built environment marketing. Find out more about the work I do at https://www.abbasmarketing.com/ Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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EP 69: Event business development and networking tips with Karen Willey 19:46

50 weeks ago19:46

19:46

This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds. Enjoy. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. This show is independent and if you're a regular listener you can show your support by: Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
How to make sure you get the most value out of industry events? 11:58

1 year ago11:58

11:58

There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer 23:07

1 year ago23:07

23:07

This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer , Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email ayo@abbasmarketing.com Resources and Links UKREiiF Build Up The Build-Up UKREiIF breakfast event - Wednesday 22 May Abbas Marketing Oneworks Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
Successful marketing starts with messaging, targeting and positioning 8:33

1 year ago8:33

8:33

This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketing.com if you have any questions. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing . It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Finding your voice to spark change with Professor Sadie Morgan 38:05

1 year ago38:05

38:05

Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE , co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares: - How she found her voice - The importance of having a mentor helped her to hone her speaking skills and voice - Her passion about championing good design and the importance of community - Why she believes that the industry needs more diversity - Her plans for the future. Resources and links Abbas Marketing dRMM Quality of Life Foundation Music in Offices - City of Women National Infrastructure Commission Ways you can support this show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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The hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo Abbas 41:21

1 year ago41:21

41:21

Is your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell . LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they don’t really shout about the fact that they exist. Many of these features and tools can increase your range of content, boost engagement and propel your reach. They can help you stand out from the crowd and build stronger connections. We did a deep dive into: Creator mode, LinkedIn Events, LinkedIn Audio and LinkedIn video and tons more. To access the slides and to watch the video recording for this episode click here. Resources and Links Abbas Marketing Stacey Meadwell Tools Streamyard Restream Ecamm Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Introducing AI: get smarter with your built environment marketing 38:01

1 year ago38:01

38:01

2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming. So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started. It’s a case of not being fooled as AI wasn’t really the new kid on the block but has been around for quite some time. And it’s already in many of the day-to-day marketing tools you may already use. We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so there’ll be something that will apply to us all. Key takeaways: - A quick rundown on what AI is - AI tools that we’ve used - Practical ways you can get started using AI in your marketing workflows The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things. Resources and Links Abbas Marketing Bloom Creative Bidwells Click here for the full shownotes including a list of the tools mentioned in this episode. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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EP 61: End of year round-up 21:00

1 year ago21:00

21:00

Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing . Today is my special end of year episode so you'll get: My podcast stats in numbers A whistle-stop tour of the key themes and discussions from my episodes this year A look forward to what's in store for '24 And some of the Bloopers from this season. Thanks to all my listeners and guests who have supported the show this year. Episodes Ep 60: From ballerina to architecture marketing with Ellie Sharpe Ep 59: How to master LinkedIn as marketers Ep 58: Growing and marketing your profile online with Chris Simmons Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic Ep 53: Growing an architectural firm with Andy Matthews, Andy Matthews Studio EP 52: Boring, boring, boring: how to inject creativity into your marketing EP 51: Property, pavilions and partnerships with Andrew Foord, JLL Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas Ep 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas Ep 48: The changing social media landscape with Ayo Abbas Ep 47: Marketing to help make the world a better place with Tristram Carfrae, Arup Ep 46: Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas Ep 45: A concrete approach to TikTok with Andrew Athias Ep 44: ChatGPT and AI: A big opportunity? Resources and links 12 days of Martech download How to tell stories to get better clients webinar - Architizer Future Fest Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 60: From ballerina to architecture marketing with Ellie Sharpe 36:40

1 year ago36:40

36:40

Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing . Today’s episode features Ellie Sharpe , the Marketing and Business Development Director at Perkins+Will . Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina. In this episode, we talk about Succession planning and acquisitions The power of focusing on the human story and campaigns How thought leadership and innovation are key parts of their marketing approach Their approach to awards and the role is has played in boosting visibility How they've re-adopted an 'old school' tool for presentations, pitches and collaboration Links Abbas Marketing Perkins&Will U+I About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 59: How to master LinkedIn as marketers 30:51

1 year ago30:51

30:51

Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand. In this episode we talk about how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content how he balances his full time job and side projects the disconnect between architecture education and realities of practice, the importance of reaching beyond the industry to explain architecture's value to the public. why more architects should embrace marketing to communicate their skills Links Abbas Marketing Stacey Meadwell Watch previous episodes of Stacey and Ayo's B2B breakdown Lives About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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EP 58 - Growing and marketing your profile online with Chris Simmons 38:17

2 years ago38:17

38:17

Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing . In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sketching schools and has a newsletter about wellbeing. Basically, he's busy, busy busy!! I connected with Chris Simmons online via LinkedIn during one of the lockdowns and have been impressed and following his content ever since. He shares a wealth of knowledge about working in architecture, drawing and sketching as well as creating brilliantly engaging video content. If you've not done so already - it's well worth checking out Chris' Instagram and LinkedIn profile for inspo. In this episode we talk about how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content how he balances his full time job and side projects the disconnect between architecture education and realities of practice, the importance of reaching beyond the industry to explain architecture's value to the public. why more architects should embrace marketing to communicate their skills Links Squire and Partners Abbas Marketing Architects Instruction The well-meaning Architect About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew 40:46

2 years ago40:46

40:46

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social. I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing. Our chat has now been turned into my latest podcast episode that is out today. It's a fun, high-energy, tongue-in cheek episode packed with hints, tips, banter and stories so you can avoid the pitfalls that we’ve identified. Resources and Links Abbas Marketing website Architecture Social Website Build-Up Networking Community Viral post with to.scale co-lab with Architecture Social About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II 21:06

2 years ago21:06

21:06

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one. In this episode, we cover: • How we can gain more credibility as marketers • The importance of innovation and creativity • The role of AI in marketing • Prioritising quality over quantity. Resources Abbas Marketing Hoare Lea website About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea 28:07

2 years ago28:07

28:07

Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing . I’ve been a fan for a long-time of Hoare Lea 's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation. We cover: The importance of thought leadership, how to get buy-in for it and how to do it. How they take a ‘no brochure’ approach and champion digital How they choose digital channels The importance of diversity and inclusion. Resources FT Longitude | The B2B Thought Leadership Agency Mr B & Friends | Brand strategy and design agency | Bristol UK Hoare Lea | Engineers of human experiences. Built environment marketing consultancy | Abbas Marketing The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or tell a friend about the show who you think will benefit. Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic 38:25

2 years ago38:25

38:25

Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish. Time is always short, and overwhelm is understandable. So: How do you decide what type of content to create? Is it OK to stick to one type of content? Which content channels should you use, and how many? This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B Comms Breakdown. Resources and links Find out about Abbas Marketing Check out Stacey's website Bye bye for now This podcast is now taking a bit of a Summer break and will be back in September. More on the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas . I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 53: Growing an architectural firm with Andy Matthews, Roach Matthews 27:37

2 years ago27:37

27:37

Welcome to the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practices. He was impressive then, particularly in the strategic way that he approached marketing and BD. It was great to catch up now to see how his practice has evolved over the past two years and what systems and processes he’s looking to get in place. Resources and links Find out about Abbas Marketing here Check out Andy Matthews Roach Matthews BuildUp talk with Andy Matthews - Homing In Packing a Punch webinar about small practic es The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas . I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or tell a friend about the show who you think will benefit. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 52: Boring, boring, boring: how to inject creativity into your marketing 9:45

2 years ago9:45

9:45

Are you tired of seeing tons of boring marketing in the built environment? Well, you're in luck with this week's episode. It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it. Resources and links Find out about Abbas Marketing here Check out Rob Mayhew View Hobbycraft Wimbledon The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas . I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or tell a friend about the show who you think will benefit. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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EP 51:Property, pavilions and partnerships with Andrew Foord, JLL 22:03

2 years ago22:03

22:03

How do you make the most out of events and conferences as part of your marketing? As I was heading to UKREiiF last month I interviewed Andrew Foord , Head of UK Marketing at JLL before and after the show. I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of networking events. It's a fascinating conversation which I hope you enjoy. Resources and links Find out about Abbas Marketing here Check out JLL’s website Find out more on UKREiiF The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas . I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas 27:46

2 years ago27:46

27:46

On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content. This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 2022. Resources and links Find out about Abbas Marketing Check out Stacey's website Find out more about Susie Lober Shield Otter Meet Edgar The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas . I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep: 49 Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas 49:09

2 years ago49:09

49:09

Events and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value. As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer , Director who is talking about how to get the most out of events from an exhibitor perspective. Then I interview BD expert Karen Willey from Always Thinking about how to get the most out an event for business development. Finally, I do a deep dive into how to maximise your event presence before, during and after. Resources and links Find out about Abbas Marketing here Check out Always Thinking’s website Find out more on UKREIIF Link to Karen’s MIPIM posts on LinkedIn Blinq digital business cards The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas . I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 48: The changing social media landscape with Ayo Abbas 16:16

2 years ago16:16

16:16

Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not. It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 47: Marketing to help make the world a better place, with Tristram Carfrae, Arup 31:08

2 years ago31:08

31:08

Today’s interview is a special one. It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team. In this episode we cover: why Arup invests in marketing why Arup is looking to broaden the marketing conversations they have from traditional audiences the impact of digital and Covid on how they go to market why and how Tristram approaches LinkedIn. The Built Environment Marketing Show is a bi-weekly podcast hosted by marketing consultant Ayo Abbas. Resources Arup website Abbas Marketing website Support this show by: sharing us on social following us on Apple or Spotify leaving a review on Apple or Spotify or telling a friend about the show who you think will benefit. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 46 - Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas 46:57

2 years ago46:57

46:57

Today’s show is a bit of a collab with BuildUp – a built environment marketing community network. This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week. The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers. In this episode you’ll hear about: What personal brand is and why everyone has one The importance of reputation, credibility and visibility How personal brand brings opportunities How to get started if you’re an introvert How to support your colleagues with their personal brand The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources Abbas Marketing website Build Up Price and Myers If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 45: A concrete approach to TikTok with Andrew Athias 32:30

2 years ago32:30

32:30

Today’s interview is where we go stateside as I interview Andrew Athias , who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off. This interview was recorded the morning after Philadelphia’s loss in the Superbowl. In this episode: How his boss reached out to him to join their firm even though they had no social media presence What makes a good video and content And how employees and contractors are now approaching him to be featured on TikTok How to measure success on TikTok The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources Abbas Marketing website Silvi Materials If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 44: ChatGPT and AI: A big opportunity? 10:32

2 years ago10:32

10:32

Welcome back to the new season of The Built Environment Marketing Show. And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month. Today's episode is hosted by me Ayo Abbas and sees me gettng to grips with my view on ChatGPT and AI technology. I look into it from a built environment, a marketing and an educational perspective. The Built Environment Marketing Show is a podcast for architects, engineers and marketers. The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing., a creatively technical marketing consultancy for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources Abbas Marketing website If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
Ep 43: End of the year marketing roundup and look to '23 26:47

2 years ago26:47

26:47

Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. In this episode, I share: the marketing trends I think we should be paying attention to in '23 share some of the best clips and advice from my interviews in 2022 talk about what's next for this show in 23. the funniest blooper from all the interviews this year The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews. If you want to suggest ideas for potential guests next year please do email me ayo@abbasmarketing.com Episodes featured in this special Ep 30: Marketing models: Groups/online programmes with Nikita Morell and Sara Kolata Ep 31: Marketing models: Consultants, Freelancers & Independents with Julia Nicholls and Dominique Staindl Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve Ep 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren Leach Ep 35: Communicating Engineers, Chris Moore, Price & Myers Ep 36: How to improve your website without spending a ton of money with Tom Garfield Ep 37: Putting your best business foot forward to win work – Leonie Thomas Ep 38: How to get your LinkedIn activity firing on all cylinders, Stacey Meadwell Ep 40: Securing PR without projects, Hannah Cox Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas Ep 42: Research, Resi and Gen Z with Sarah Canning and Deenie Lee Resources Abbas Marketing website #12DaysOfMartech If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
Ep 42: Research, resi and Gen Z with Sarah Canning and Deenie Lee 46:27

2 years ago46:27

46:27

Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists. In this episode, we talk about: Why data and research should be the foundation of your marketing Why we all need to get better at listening to young people and acting on that information Why firms need a proper budget for research The differences between B2C and B2B marketing The missing layer of leadership in marketing teams and what can be done to fill it The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources Abbas Marketing website The Property Marketing Strategists website The Property Marketing Lounge podcast If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

1
Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas 7:57

2 years ago7:57

7:57

Welcome to my first proper solo episode of The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing . As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications. Anyway, do take a listen to this short solo episode and do let me know what you think. The report that I talked about in the episode that was released at COP27 designed to as a framework to stop greenwashing is Integrity matters , from the UN High Level Expert Group on Net Zero Emissions Commitments of Non-State Entities Resource As mentioned in the episode I've created the following: Sustainability communications resource web page and guide Build Up Networking Community Ways you can support this show If you like this show don’t forget that you can help me to spread the work by Sharing about the show on social Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo Mentioned in this episode: UKREiiF Event prep checklist free download Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025…

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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Ep 40: Securing PR without projects, Hannah Cox 35:17

3 years ago35:17