Why Anime Is Taking Over Pop Culture

The Bulwark Goes to Hollywood

On this week’s episode, I’m rejoined by Crunchyroll EVP Mitchel Berger to talk about anime’s increasing popularity with those yearning for community. We reference a report on the state of anime several times; you can read it here. The long and the short of it, though, is that anime is increasingly popular with Gen Z and Gen Alpha, which will likely come as no surprise to anyone who has seen the wall of manga in their local Barnes and Noble. From theatrical rollouts in the United States and around the world to the 17-million-subscriber-strong Crunchyroll streaming service to the sold-out Anime Expo in Los Angeles earlier this month, it’s an enormous segment of the market that holds a deep attachment to younger audiences. If you enjoyed this week’s episode, I hope you share it with a friend!