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Under my thumb – How the LIKE button hacked our brains
Manage episode 477093874 series 2997760
At first the social media ‘Like’ button was just an easy way to get users to interact. Now people click a Like button some seven billion times a day, creating a colossal dataset that companies can use to sell to us, mislead us and predict what we want. And liking itself gets user addicted to a dopamine loop of gratification.
Where did the Like button come from and what is it doing to us? Silicon Valley veteran Bob Goodson, co-author of Like: The Button That Changed The World, tells Andrew Harrison about the cloudy history and the destiny of the ubiquitous thumbs-up.
• Buy Like: The Button That Changed The World through our affiliate bookshop and you’ll help fund The Bunker by earning us a small commission for every sale. Bookshop.org’s fees help support independent bookshops too.
• Support us on Patreon for early episodes and more.
• We are sponsored by Indeed. Go to Indeed.com/bunker to get your £100 sponsored credit.
Written and presented by Andrew Harrison. Audio production by Charlie Duffiled & Tom Taylor. Music by Kenny Dickinson. Managing Editor Jacob Jarvis. Group Editor Andrew Harrison. THE BUNKER is a Podmasters Production
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1553 episodes
Manage episode 477093874 series 2997760
At first the social media ‘Like’ button was just an easy way to get users to interact. Now people click a Like button some seven billion times a day, creating a colossal dataset that companies can use to sell to us, mislead us and predict what we want. And liking itself gets user addicted to a dopamine loop of gratification.
Where did the Like button come from and what is it doing to us? Silicon Valley veteran Bob Goodson, co-author of Like: The Button That Changed The World, tells Andrew Harrison about the cloudy history and the destiny of the ubiquitous thumbs-up.
• Buy Like: The Button That Changed The World through our affiliate bookshop and you’ll help fund The Bunker by earning us a small commission for every sale. Bookshop.org’s fees help support independent bookshops too.
• Support us on Patreon for early episodes and more.
• We are sponsored by Indeed. Go to Indeed.com/bunker to get your £100 sponsored credit.
Written and presented by Andrew Harrison. Audio production by Charlie Duffiled & Tom Taylor. Music by Kenny Dickinson. Managing Editor Jacob Jarvis. Group Editor Andrew Harrison. THE BUNKER is a Podmasters Production
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1553 episodes
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