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27. Marketing Trends with George Kapernaros
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In this episode, I had the pleasure of chatting to George Kapernaros (georgekapernaros.com), who is an e-commerce expert and ex Marketing Director of divbrands.io.
We covered a few topics including digital marketing trends, grabbing attention, interesting facts about how to keep audience retention and a whole host of other topics.
George mentioned a few resources, which I think you will find valuable. I hope you enjoy the episode as much as I did creating it with George.
Breakthrough Advertising by Eugene M. Schwartz https://amzn.to/3qJAn7A
The 16-Word Sales Letter™: A proven method of riting multi-million-dollar copy faster than you ever thought possible Paperback – August 8, 2019 https://amzn.to/39AXo5o
https://www.hubspot.com/flywheel
https://en.wikipedia.org/wiki/Empathy_gap
https://behaviormodel.org/
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