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Scott Hansen on LeadSigma: AI and the Future of Orthodontic Growth
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Scott Hansen joins Dustin Burleson on The Burleson Box to share his journey from growing a family orthodontic practice to building LeadSigma, a CRM and AI platform transforming how dental and orthodontic practices manage new patient leads. Together, they explore what most practices miss when it comes to follow-up, why “boring” tasks like answering the phone matter more than ever, and how smart automation is unlocking a new era of growth and efficiency.
What You’ll Learn in This Episode:
- How Scott tripled his mom’s orthodontic practice and sold to Smile Doctors
- The origin story of OrthoChats and how it became Professional Chats
- Why most CRMs don’t work for dental and ortho teams—and how LeadSigma is different
- The key metrics that indicate your practice is leaking new patient leads
- How AI voice agents can answer phones, schedule appointments, and never miss a lead
- Why fast follow-up (within seconds, not minutes) boosts conversion rates by over 30%
- What the best practices are doing to build a Per Se-level patient experience
- Why focusing on “boring but essential” systems is the path to real, scalable growth
Resources & Mentions:
- LeadSigma.com
- Unreasonable Hospitality by Will Guidara
- Level the Curve by Oliver Gelles and Dr. Jamie Reynolds
- Ruby Receptionist
- Per Se
- Shoutouts to Jay Geier, Dan Kennedy, John Carlton, and OrthoFi
Connect with Scott Hansen:
LeadSigma.com — Learn more and schedule a demo
LinkedIn: Scott Hansen
Connect with Dustin Burleson:
BurlesonSeminars.com
Instagram: @dustinburlesonseminars
Subscribe & Review:
If you enjoyed this episode, please leave a review and subscribe to The Burleson Box on Apple Podcasts, Spotify, or wherever you listen. Your support helps us bring powerful conversations like this to more listeners in healthcare leadership.
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