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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop 31:22
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If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Waterloo Boy (and we’re not talking about a tractor)
Manage episode 359852895 series 3312333
Content provided by Ryan Peter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Peter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We talk GMO's, 32 hour workweek, Cali Update, and Nashville. Another fun episode, THANK YOU for hanging out with us!!!
100 episodes
Manage episode 359852895 series 3312333
Content provided by Ryan Peter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan Peter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We talk GMO's, 32 hour workweek, Cali Update, and Nashville. Another fun episode, THANK YOU for hanging out with us!!!
100 episodes
All episodes
×Slugging our way through summer, we discuss a local train derailment, the kiss cam debacle, Epstein, cloud seeding, Jess's new business venture.
Happy Father's Day! Rain, rain, rain. I cancelled my health insurance. Big Pharma and Cancer. Loss of a teenager within the family.
We are back! Jess and I discuss the happenings of our life recently. And a stupid mistake I made right before we recorded the podcast.
Here is something to listen to on the way to Louisville! We review the big game, talk about Doge, and look forward to seeing you there! Apexx Drones!
In this episode we discuss the longest January ever, Trump's nominations, plane crashes, and the horribly high cost of health care.

1 Banning Smokes, Oil Drilling, and Water Heaters. 2:23:24
2:23:24
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2025 has started! We discuss the fate of Tik Tok, all of the things Biden is banning in his 11th hour, and Zuckerburg's cowardice.
Straight from the Long John Silvers Studio, an evening with our great friends at Straight Forward Farming! We play name that tune. Opinions of the next 2 years under Trump. Opinions on the McBee news. Happy Thanksgiving!
Trump Won! What would Rush have to say? Jessica makes an announcement. Dan Bongino's reaction. We have 2 years. LET'S GO!!!!!!!!!
Jess and I speak about the hurricane's devastation. Hillary Clinton needs censorship so democrats can win. Harvest is average so far.
This week we discuss P Diddy, DJT dodges another bullet, and 2024 harvest begins!
Jess and, I discuss the school bus situation. The Butler, PA shooter.....was he alone? Zuckerberg's voluntary letter to Jim Jordan. 80,000 OK Sooners rock Toby Keith.

1 Faith Night, Assisted Suicide, and Abortion 1:39:19
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Home from Vacation! DNC offering free abortions and vasectomies in Chicago this week, contrasted with Baltimore Orioles Faith Night. Canada's 5th leading cause of death is unreal.
We discuss the horrible failure of the Secret Service. Joe is forced out by his own party. We are living in historical times.
They missed but they'll try again.
We discuss the Trump injustice, and the hypocrisy associated with. My Pillow proceeds announcement. IVF and the moral questions that come with it.
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The Bushels and Barrels Program

NYC has crack pipe vending machines. Joe Biden is building a railroad across the Pacific and Indian Oceans. Tips for a successful robbery. Hairbands of wheat harvest.
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The Bushels and Barrels Program

1 Crocodiles Don’t Need Men, and Neither Do You 1:33:46
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This week we announce the last of the Scholarship recipients. Garth calls people a**holes. New York makes fat people legislation. A virgin crocodile supposedly had a baby.
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The Bushels and Barrels Program

1 Scholarships and A Chat with Tony Reed 1:23:00
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Today, Jess and I are back in the saddle and we're ready to announce our scholarship recipients! Listen in for a farming update, how much has Antarctica grown in the last 10 years and what really are boycotts doing for big business.
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The Bushels and Barrels Program

Is there a correlation between the two? Evidence certainly points in that direction. Also, what happened to comedy? Woke ideology has killed it.
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The Bushels and Barrels Program

Life happens, and it has happened to us, but we are still here!!
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The Bushels and Barrels Program

1 The Waterloo Boy (and we’re not talking about a tractor) 1:51:08
1:51:08
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We talk GMO's, 32 hour workweek, Cali Update, and Nashville. Another fun episode, THANK YOU for hanging out with us!!!
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The Bushels and Barrels Program

1 Where you find a Clinton, you find a smell. Literally. 1:33:31
1:33:31
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Someone is leaving gifts in the aisle on Broadway. Trump Indictment.
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The Bushels and Barrels Program

Our son Cohen, a senior in high school, gives his perspective on these horrific school shootings.
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The Bushels and Barrels Program

I ate my humble pie 2 years ago, apologized, and accepted what I deserved. But this isn't 2 years ago.
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The Bushels and Barrels Program

1 Woke Ideology in the Cockpit, and Cars which can Repo Themselves 1:35:25
1:35:25
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United Airlines is embarking on a woke mission that will end up un-aliving people. Pro-life doctors banned from an OGBYN conference. Ford Motor Company's new patent is pretty funny (and interesting).
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The Bushels and Barrels Program

1 Ditched ATMs and Stolen Lottery Tickets 2:00:10
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Jess and I go head to head regarding Ukraine, ATMs found in a DC creek, and a guy claims his $2B lottery ticket was stolen
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The Bushels and Barrels Program

1 Farm Show, Train Wrecks, and Women in Their Prime 1:39:47
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Louisville Farm Show recap. Hard to believe where an alligator was found. How old is too old for a woman to be in her prime?
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The Bushels and Barrels Program

We talk a little about all the UFO's being shot down. Talk a little about Biden's State of Delusion speech. And we have our first sponsor!!!
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The Bushels and Barrels Program

1 China, You Are Officially Cleared To Invade Taiwan. 1:37:53
1:37:53
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My opinion, this balloon was way more about Taiwan than it was the USA.
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The Bushels and Barrels Program

1 OnlyFans, Four Star Hotels, and the BIG January Announcement 1:41:55
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Home from Mexico, glad to be back. You folks picked a New York update theme! Only fans and volunteers. And the cat is officially out of the bag!
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The Bushels and Barrels Program

1 David Shultz update and solar battles 1:33:49
1:33:49
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Ole buddy Chris Larson joins us today to give an update on the discovery of the missing Iowa trucker. The interview leads to more questions than answers. Jess discusses a trip to a local solar farm.
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The Bushels and Barrels Program

1 Happy Hour: Peabody is now a solar company. We live in a clown world. 1:19:09
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Happy hour! Enjoy!!
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The Bushels and Barrels Program

Jess and I discuss be labeled the greatest threat to the nation. Wendy's isn't price gouging. A heartbreaking phone call about murder by fentanyl.
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The Bushels and Barrels Program

1 Punta Cana and Christian Superbowl Athletes 1:23:34
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Jess and I discuss our winter vacation. We take a look at the Christian character of a few of the superstars who will be competing this weekend for the Lombardi Trophy.
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The Bushels and Barrels Program

1 Botox, Text to 911, and Tackle Football 1:49:45
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Jess took some Botox, You can now text in your emergencies, Tackle football remains legal in Cali, and New York wants to force businesses to be open Sundays.
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The Bushels and Barrels Program

We discuss 7 years of marriage, getting stoned in Africa, and new California laws for 2024.
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The Bushels and Barrels Program

A new year has arrived! Podcasts do podcast things...A fellow potlicker, Chris Larson, calls in with the latest on the missing Iowa truck driver. Also, have you ever listened to a song and a whole new meaning is what you heard? That exact thing happened to me this morning.
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The Bushels and Barrels Program

Jess is back and we are ready to roll through the holidays and get 2024 off to a great start! Jess discusses the Ark Encounter. We review an article about smartphones in school, estate taxes, and the missing truck driver in Iowa.
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The Bushels and Barrels Program

When the adults are away the kids will play! We may have been absent but we aren't gone!
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The Bushels and Barrels Program

No show prep! Just an update on our harvest.
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The Bushels and Barrels Program

We discuss our trip to John Rich's home, Jess details her jury experience in federal court, and our second amendment is under serious attack in blue states.
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The Bushels and Barrels Program

Jessica passed her CDL test! Should there be an age limit to be an elected leader? Fist fights in Alton, IL. Pandemic round two is coming.
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The Bushels and Barrels Program

1 Only Between the Hours of 9AM and 9PM 2:03:57
2:03:57
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Back from vacation. Jess is about to take her CDL driving test, Larry Elder schools The Breakfast Club, Student suspended for memes, Chicago's new idea to curb gang violence, and life with no meat, dairy, or vehicles.
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The Bushels and Barrels Program

We are back! We discuss Jess's CDL progress, the opening bell at the NYSE last Thursday, how it is normal for summer to be hot, MGT showing Hunter photos, and the fabricated controversy with Jason Aldean's new video.
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The Bushels and Barrels Program

1 Illegal in Illinois? Here, Have a Driver’s License! 1:30:32
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The US citizens won the triple crown this week regarding Supreme Court decisions. ESPN lays people off. Donut Pritzker is giving illegals driver's licenses. Our founding fathers intended for us to truly celebrate the 4th of July.
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