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Quality Leads Aren't Magic: The Real Reason Your Marketing Isn’t Working (and How to Fix It)
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In this episode of The Business Fix, Chrissy and Josh get real about one of the most common business frustrations: why your leads just aren't converting. Are your marketing efforts falling flat? Are job postings attracting the wrong candidates or worse, none at all?
This episode is packed with practical tips and a healthy dose of humor to help you get laser-focused on quality over quantity in both sales and hiring.
Chrissy brings her HR and operations expertise, while Josh breaks down how to blend marketing strategy with direct outreach to attract the right people whether they’re clients or employees.
Learn how to target your ideal client or hire with precision by moving beyond generic social media posts and spammy email blasts. This episode breaks down how to use AI tools and CRM systems to qualify leads effectively, craft job postings that attract the right talent, and avoid the common “spray and pray” approach. Discover how to balance digital strategies with personal outreach and turn your brand into a recruiting and sales powerhouse.
Perfect for small business owners, sales pros, HR teams, and marketing managers, this episode offers immediately actionable advice to help you stop wasting time on bad leads—and start growing your business with intention.
🎙 Ready to Fix What’s Holding Your Business Back?
The Business Fix podcast delivers real-world strategies to grow your business, lead your team, and reclaim your time. New episodes drop weekly—packed with insights for business owners and managers who want to do better.
🔗 Connect with Chrissy and Josh at https://www.businessfixpodcast.com/ for more tools, support, and clarity.
Enjoy the episode? Leave us a review, share it with your leadership team, and let us know your biggest takeaway in the comments!
Chapters
1. Why Your Leads Aren’t Showing Up (00:00:00)
2. What Sparked This Episode (00:02:31)
3. Marketing vs. Relationship Building (00:03:33)
4. Direct Outreach Still Works (00:05:38)
5. Build a 24-Touch Marketing Plan (00:08:08)
6. Using AI & Libraries for Leads (00:10:44)
7. Get Specific with Your Target Market (00:11:42)
8. Fix Your Job Postings (00:15:01)
9. Find Better Employee Leads (00:19:01)
10. Personal Touch Wins (00:20:41)
11. Qualify Leads to Close Faster (00:24:10)
12. Wrap-up and what’s next (00:30:45)
9 episodes
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