Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
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Content provided by TBL Network and TBLP Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TBL Network and TBLP Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Category Creation Insights with Scott Brown
Manage episode 420945178 series 2311925
Content provided by TBL Network and TBLP Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TBL Network and TBLP Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Mastering Category Creation: Insights from Scott Brown of Cervin Ventures
Join host Edwin Frondozo on the Business Leadership Podcast as he sits down with Scott Brown, partner and head of platform at Cervin Ventures. With over 20 years of experience in marketing for tech giants like Facebook, Google, and Cisco, Scott shares his insights on category creation and market conversations. They discuss actionable advice for business leaders to shift their perspective on creating new categories, the importance of building valuable dialogues with customers and pundits, and understanding the challenges and long-term efforts behind successful category creation. Scott also highlights how to connect specific data points to showcase success and offers a glimpse into exciting innovations from Cervin Ventures' portfolio companies.
00:00 Introduction to Category Creation in Business
00:49 Meet Scott Brown: A Veteran in Marketing and Category Creation
01:57 The Essence and Impact of Category Creation
03:55 Adopting a Category Creation Mindset: Insights from Scott Brown
05:56 Practical Examples and Success Stories in Category Creation
08:36 The Fundamentals of Successful Category Creation
15:19 Leveraging AI and Innovation in Category Creation
22:42 Final Thoughts and Actionable Advice on Category Creation
24:29 Closing Remarks and Podcast Wrap-Up
Links:
218 episodes
Share
Manage episode 420945178 series 2311925
Content provided by TBL Network and TBLP Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TBL Network and TBLP Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Mastering Category Creation: Insights from Scott Brown of Cervin Ventures
Join host Edwin Frondozo on the Business Leadership Podcast as he sits down with Scott Brown, partner and head of platform at Cervin Ventures. With over 20 years of experience in marketing for tech giants like Facebook, Google, and Cisco, Scott shares his insights on category creation and market conversations. They discuss actionable advice for business leaders to shift their perspective on creating new categories, the importance of building valuable dialogues with customers and pundits, and understanding the challenges and long-term efforts behind successful category creation. Scott also highlights how to connect specific data points to showcase success and offers a glimpse into exciting innovations from Cervin Ventures' portfolio companies.
00:00 Introduction to Category Creation in Business
00:49 Meet Scott Brown: A Veteran in Marketing and Category Creation
01:57 The Essence and Impact of Category Creation
03:55 Adopting a Category Creation Mindset: Insights from Scott Brown
05:56 Practical Examples and Success Stories in Category Creation
08:36 The Fundamentals of Successful Category Creation
15:19 Leveraging AI and Innovation in Category Creation
22:42 Final Thoughts and Actionable Advice on Category Creation
24:29 Closing Remarks and Podcast Wrap-Up
Links:
218 episodes
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Similar to The Business Leadership Podcast
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
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