Christine Lindebak on Why You Should Start Your Apparel Brand Before You’re Ready

The Business of Apparel

Christine Lindebak on Why You Should Start Your Apparel Brand Before You’re Ready

Curious how a career in luxury fashion can evolve into a thriving sewing education and sustainable apparel brand?

In this episode of Business of Apparel, Rachel welcomes Christine Lindebak (from 🇪🇸 Spain), founder of Sewing in the City and her slow fashion label Lindy, Lindy. Discover how Christine turned a childhood passion into a successful online sewing academy, turned vintage linens into one-of-a-kind garments, and mastered the art of balancing creativity and strategy through smart time-blocking and local production.

Hear Christine’s best advice for aspiring apparel entrepreneurs: from testing custom-first models and launching soft drops, to embracing imperfection and sharing your messy early journey on social media. Whether you're building your first piece or scaling a brand, Christine’s story is packed with inspiration and practical advice to help you get started — sooner and smarter.

In this episode, you’ll hear:

- Transition from corporate fashion to entrepreneurship

- Time-blocking, batching content, and energy-based productivity

- Benefits of a custom-first business model with local production

- Advice for startup apparel brand owners

- Encouragement to start before everything is perfect

Connect with Christine:

Instagram: https://www.instagram.com/sewingandthecity/

Websites: https://sewingandthecity.com and https://lindylindy.com

Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!

We can’t wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.