Helping Independent Apparel Brands Avoid Costly Mistakes with Elizabeth Solomeina

The Business of Apparel

Helping Independent Apparel Brands Avoid Costly Mistakes with Elizabeth Solomeina

In this episode, Rachel welcomes Flying Solo co-founder, Elizabeth Solomeina to talk about what it really takes to successfully grow an independent apparel brand from scratch and avoid some very costly mistakes. From testing the market to wholesale risks, Elizabeth draws from real-world experiences from over nine years helping designers break into the fashion world.

Elizabeth shares the biggest mistakes new brands make during early production, the underestimated power of community building, and why slow, strategic scaling beats going big from day one. They get into how to test your market, build brand loyalty, approach PR and wholesale smartly, and use retail partnerships as a launchpad, not a liability. If you're launching or scaling a fashion brand, this episode is essential for you and your brand. discover more!

In this episode, you’ll hear:

- How to test your first apparel collection without overcommitting.

- Why being visible as a founder drives sales.

- Building a community that markets your brand for you.

- Retail strategies that won’t bankrupt your startup.

- The hidden risks of wholesale agreements.

Connect with Elizabeth:

Instagram: https://www.instagram.com/flyingsolonyc/

Website: https://flyingsolo.nyc

Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!

We can’t wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.