How to Start An Apparel Brand the Right Way

The Business of Apparel

How to Start An Apparel Brand the Right Way

In this episode, Rachel strips it all down and gets real about what it actually takes to start an apparel brand. If you've ever typed "how to start a clothing line" into Google or YouTube, this is the episode you’ve been waiting for. Rachel breaks down the pros and cons of drop shipping, and what sets a real apparel brand apart — especially when your goal is long-term success and not just selling tees with a trendy logo. She explains why drop shipping might be a good learning tool, but also why so many founders choose to go deeper by designing bespoke garments that make a real impact in the fashion space.

From understanding your startup budget to writing your business plan and claiming your brand name online, Rachel walks you through every key step. She also shares industry insights on topics like target costing, production timelines, and why it’s smarter to launch with just one standout product instead of a dozen at a time. If you're dreaming of building a brand that lasts, this episode is packed with the exact strategies, frameworks, and encouragement you need to move from idea to execution.

In this episode, you’ll hear:

-What is drop shipping? Pros and cons.

-If you want to create custom, bespoke pieces, hear why you're in the right place!

-First step: find a community and start building those relationships.

-Start small...all the big brands do it.

Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!

We can’t wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.