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How Alts.co monetizes its massive newsletter with an investor membership platform
Manage episode 445790197 series 2130414
Content provided by Simon Owens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simon Owens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
My newsletter: https://simonowens.substack.com/
When people sign up for the Alts.co newsletter, they’re looking to read its deep dives into alternative investments like art, baseball cards, and rare books. But the most serious investors in its audience want access to actual deal flow, and to gain that access they sign up for Altea, a high-priced membership community that actually vets potential deals and allows them to invest. Not only does Alts.co generate revenue through the annual membership, but it also charges for management fees and carried interest. In essence, Alts.co is a media company that monetizes via an investment firm.
In a recent interview, co-founder Stefan von Imhof explained why his company settled on this model, how it sources deals, and why he eventually wants to stop selling sponsorships within the newsletter.
237 episodes
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Manage episode 445790197 series 2130414
Content provided by Simon Owens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simon Owens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
My newsletter: https://simonowens.substack.com/
When people sign up for the Alts.co newsletter, they’re looking to read its deep dives into alternative investments like art, baseball cards, and rare books. But the most serious investors in its audience want access to actual deal flow, and to gain that access they sign up for Altea, a high-priced membership community that actually vets potential deals and allows them to invest. Not only does Alts.co generate revenue through the annual membership, but it also charges for management fees and carried interest. In essence, Alts.co is a media company that monetizes via an investment firm.
In a recent interview, co-founder Stefan von Imhof explained why his company settled on this model, how it sources deals, and why he eventually wants to stop selling sponsorships within the newsletter.
237 episodes
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The UK Column is an independent news organisation analysing the information war. Operating without financial backing or external investment, we remain free from advertisers, foundations, and political parties, relying solely on support from our audience through memberships and donations.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
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…
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The best newspaper in Canada is a podcast. Original reporting, sharp political analysis, and media criticism you won’t get anywhere else. Keeping you informed about what’s happening now in your country. Hosted on Acast. See acast.com/privacy for more information.
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David Aaronovitch and a panel of experts and insiders present in-depth explainers on big issues in the news
…
continue reading
Commentary is America's premier monthly magazine of opinion: General, yet Jewish. Highly variegated, with a unifying perspective.Listen to The Commentary Magazine Podcast, along with more than 40 other original podcasts, at Ricochet.com. No paid subscription required.
…
continue reading
Insight, wit and analysis from BBC correspondents, journalists and writers telling stories beyond the news headlines. Presented by Kate Adie.
…
continue reading
Mark Levin is one of the hottest talk radio hosts in America. A prominent conservative commentator, best-selling author and constitutional scholar, Mark offers fresh takes on daily news headlines and dissects important events of the day. Heard weeknights on nearly 400 radio stations, Levin is loved in every corner of America. He cuts through the noise with his passion and intellect, often saying things others won’t. Or as Mark himself would declare: “That’s right. I said it!”
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