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Positioning 101 for Freelancers w/ Philip Morgan

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Manage episode 341022291 series 2772371
Content provided by Reuven M. Lerner and Panel: Reuven. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reuven M. Lerner and Panel: Reuven or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Episode Summary

We talk with Philip Morgan, coach & author of 'The Positioning Manual for Indie Consultants', about specialization & positioning - building a defensive advantage around your business by cultivating rare & valuable expertise.

Links

Guest

Our guest this week is Philip Morgan — He helps indie consultants build an expertise moat through experiential learning. He's got a lot of hands-on experience with:

  • Hybrid revenue models that blend digital products with services,
  • Writing and publishing books that have generated in excess of $100,000 in direct revenue,
  • Using publishing to cultivate a strong point of view, expertise, and authority
  • Small-scale research.

Panelists

  • Erik Dietrich
  • Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource, or something else that they're enjoying & recommend you to check out:

Never miss an episode

Help the show

  continue reading

37 episodes

Artwork
iconShare
 
Manage episode 341022291 series 2772371
Content provided by Reuven M. Lerner and Panel: Reuven. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reuven M. Lerner and Panel: Reuven or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Episode Summary

We talk with Philip Morgan, coach & author of 'The Positioning Manual for Indie Consultants', about specialization & positioning - building a defensive advantage around your business by cultivating rare & valuable expertise.

Links

Guest

Our guest this week is Philip Morgan — He helps indie consultants build an expertise moat through experiential learning. He's got a lot of hands-on experience with:

  • Hybrid revenue models that blend digital products with services,
  • Writing and publishing books that have generated in excess of $100,000 in direct revenue,
  • Using publishing to cultivate a strong point of view, expertise, and authority
  • Small-scale research.

Panelists

  • Erik Dietrich
  • Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource, or something else that they're enjoying & recommend you to check out:

Never miss an episode

Help the show

  continue reading

37 episodes

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