#024: How to Run Paid Ads That Feel Good (and Work) with Megan Shields

The Business of Good

Paid ads that actually feel good? Yep. It’s possible—and this episode proves it.

If you’ve ever thought, “I know I need more visibility… but I don’t want to feel like I’m selling out,” or “I tried ads once. I lost money and felt gross the entire time.”

You’re not alone—and you’re not doing it wrong.

So many purpose-driven entrepreneurs avoid paid ads because they think the only way to make them work is to compromise their values. But that’s a myth—and today, we’re busting it with the help of Megan Shields.

Megan is the CEO of ChimeHouse Media and my go-to expert when it comes to ethical Facebook and Instagram ad strategy. She works with podcasters and values-led business owners to help them grow their audience, their email list, and their revenue—without burnout, bro marketing, or creepy targeting tactics.

In this episode, we talk about what it really takes to run Meta ads that work—while still feeling true to who you are.

WHAT YOU'LL LEARN IN THIS EPISODE:

✅ Why most women entrepreneurs avoid ads—and how to rethink them
✅ How to write ad copy that converts without sounding like a pushy bro
✅ Targeting strategies that are ethical, effective, and privacy-conscious
✅ What to focus on before you ever run an ad—so you don’t waste money

3 KEY TAKEAWAYS:

1️⃣ Marketing with Integrity Isn’t Just Possible—It Performs
You can grow your audience and revenue without compromising your values. Ads are just a tool. How you use them is up to you.

2️⃣ It’s Not About Big Budgets—It’s About Smart Strategy
You don’t need to spend thousands to see results. You need the right message, the right audience, and a plan you can trust.

3️⃣ Visibility Doesn’t Have to Equal Burnout
The right ads amplify your mission. They don’t replace your values—they help you share them with more people, more consistently.

🎧 Ready to finally feel good about getting seen? Hit play and let’s dive in.

🔗 CONNECT WITH MEGAN:

ChimeHouse Media | @chimehousemedia

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

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