044: Hate Writing Sales Copy? Here’s a Better Way to Do It

The Business of Good

Hate writing sales copy? You’re not alone.

For a lot of purpose-driven entrepreneurs, writing a sales page feels like stepping into someone else’s shoes—and not in a good way. The language feels forced. The tone doesn’t sound like you. And somewhere in the back of your mind, you’re wondering… Do I really have to use these tactics to make a sale?

In this episode, we’re flipping the script on everything you think you have to do when it comes to selling.

I’m joined by expert conversion copywriter and host of the 7-Figure Copy Podcast, Gina Whitehouse, for a conversation about writing sales copy that actually serves—so you can sell with integrity, not ick.

Gina works with value-driven women scaling from six to seven figures, and she’s mastered the art of persuasive messaging that’s rooted in empathy, purpose, and real connection. Together, we break down what ethical sales copy really looks like, where traditional advice goes wrong, and how to write words that feel like you—without sacrificing results.

If you’ve ever second-guessed your own voice while writing a sales page, this episode will feel like a deep exhale.

WHAT YOU’LL LEARN IN THIS EPISODE:

✅ Why so much sales copy feels manipulative—and how to avoid that
✅ What it means to write copy that serves, not just sells
✅ Practical ways to bring empathy, honesty, and purpose into every word you write

3 KEY TAKEAWAYS:

1️⃣ Your sales copy should connect, not convince.
2️⃣ You don’t need pressure tactics to sell—you need clarity and empathy.
3️⃣ When you write from a place of purpose, your people feel it—and they respond.

LINKS & RESOURCES:

Grab your free copy of The Ethical Sales Starter Kit
👉 janditchfield.co/starterkit

Connect with Gina Whitehouse:
On the web: whitehousesm.com
📸 Instagram: @whitehouse.strategy.marketing

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

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