))
Is there such a thing as an original (OOH) idea?
Manage episode 475777430 series 3549535
Content provided by Campaign Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Campaign Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What links McDonald's "Iconic needs no explanation" by Leo Burnett, KFC's gravy take over of the BFI and Kellogg's "See you in the morning" also by Leo Burnett? These three ads are the latest in a line of out-of-home posters that zoom in on products, alter or remove logos and have minimal text. Tesco, Heinz and B&Q have also created similar ads.
While this might be a trend, it certainly isn't new. A 1990 Silk Cut ad "Slash" by Saatchi & Saatchi also had a similar minimalist style and more recently in 2023, Barbie released an entirely pink billboard with only "July 21" in the corner to promote the release of the film.
Campaign's editorial team discuss if original ideas still exist in outdoor ads and if all the good ideas have been taken. Hosted by tech editor Lucy Shelley, this episode features editor Maisie McCabe, creativity and culture editor Alessandra Scotto di Santolo and deputy creativity and culture editor Charlotte Rawlings.
Further reading:
Is the art of out-of-home copywriting under threat?
Playing with the logo is nothing new; but it might signal a return to intelligent advertising
The distinctive asset in the room
Hosted on Acast. See acast.com/privacy for more information.
341 episodes
Share
