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Private View with Laura Rogers, Caitlin Ryan, Jonny Parker and Chris Birch
Manage episode 483822984 series 164114
Content provided by Campaign Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Campaign Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this special episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, chats to four of the industry’s top creatives about some recent ads.
Rawlings is joined by Laura Rogers, executive creative director at AMV BBDO; Jonny Parker and Chris Birch, joint chief creative officers at VCCP; and Caitlin Ryan, creative partner at Dentsu Creative. The creatives discuss the longevity of brand mascots, their favourite type of crumpets and how the PG Tips Monkey has transformed into a loving husband.
Listen to their opinions on British Gas, Warburtons, KFC and more.
Further reading:
- PG Tips brings back Monkey in campaign featuring Emily Atack
- British Gas launches brand platform with cosy characters
- Olivia Colman takes crumpet duty seriously in Warburtons campaign
- Warburtons radio ads feature Olivia Colman denying 'crumpet heist'
- KFC spot launches burger with cult-like dinner ceremony
- Confused.com spot turns people into helium-filled inflatables
Hosted on Acast. See acast.com/privacy for more information.
341 episodes
Share
Manage episode 483822984 series 164114
Content provided by Campaign Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Campaign Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this special episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, chats to four of the industry’s top creatives about some recent ads.
Rawlings is joined by Laura Rogers, executive creative director at AMV BBDO; Jonny Parker and Chris Birch, joint chief creative officers at VCCP; and Caitlin Ryan, creative partner at Dentsu Creative. The creatives discuss the longevity of brand mascots, their favourite type of crumpets and how the PG Tips Monkey has transformed into a loving husband.
Listen to their opinions on British Gas, Warburtons, KFC and more.
Further reading:
- PG Tips brings back Monkey in campaign featuring Emily Atack
- British Gas launches brand platform with cosy characters
- Olivia Colman takes crumpet duty seriously in Warburtons campaign
- Warburtons radio ads feature Olivia Colman denying 'crumpet heist'
- KFC spot launches burger with cult-like dinner ceremony
- Confused.com spot turns people into helium-filled inflatables
Hosted on Acast. See acast.com/privacy for more information.
341 episodes
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Similar to The Campaign Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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