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What makes an ad long-lasting?
Manage episode 491860071 series 164114
Content provided by Campaign Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Campaign Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Campaign asked this year’s A List cohort to name their favourite TV ad ahead of the upcoming 70th anniversary of commercial television. Guinness “Surfer” by AMV BBDO came out top.
One trend that emerged from the choices was that many of the most popular ads were more than 25 years old. Armed with this finding, Campaign reporter Eszter Gurbicz wrote a feature exploring the industry’s love of old ads.
This episode of the Campaign Podcast dissects the qualities that make ads stick in peoples’ minds and shares the industry’s view on whether there is any recent work that will be talked about in years to come.
Deputy editor Gemma Charles hosts the episode which features editor Maisie McCabe and creativity and culture editor Gurjit Degun alongside Gurbicz.
Further reading:
A Listers on their favourite TV ads of all time
Are we at the start of a new era of advertising awards?
Channel 4 and L’Oreal Paris scoop Film Lions Grands Prix
My Campaign: the making of Guinness ‘Surfer’
Ads mentioned in the show include:
The Martin Agency's Quiznos subs’ rats (chosen by Mother's Felix Richter)
DDB Chicago's Bud Light "Real men of genius: really bad toupee wearer" (chosen by TheOr's Charlene Chandrasekaran)
BBH London's "Three little pigs" for The Guardian
Hosted on Acast. See acast.com/privacy for more information.
346 episodes
Share
Manage episode 491860071 series 164114
Content provided by Campaign Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Campaign Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Campaign asked this year’s A List cohort to name their favourite TV ad ahead of the upcoming 70th anniversary of commercial television. Guinness “Surfer” by AMV BBDO came out top.
One trend that emerged from the choices was that many of the most popular ads were more than 25 years old. Armed with this finding, Campaign reporter Eszter Gurbicz wrote a feature exploring the industry’s love of old ads.
This episode of the Campaign Podcast dissects the qualities that make ads stick in peoples’ minds and shares the industry’s view on whether there is any recent work that will be talked about in years to come.
Deputy editor Gemma Charles hosts the episode which features editor Maisie McCabe and creativity and culture editor Gurjit Degun alongside Gurbicz.
Further reading:
A Listers on their favourite TV ads of all time
Are we at the start of a new era of advertising awards?
Channel 4 and L’Oreal Paris scoop Film Lions Grands Prix
My Campaign: the making of Guinness ‘Surfer’
Ads mentioned in the show include:
The Martin Agency's Quiznos subs’ rats (chosen by Mother's Felix Richter)
DDB Chicago's Bud Light "Real men of genius: really bad toupee wearer" (chosen by TheOr's Charlene Chandrasekaran)
BBH London's "Three little pigs" for The Guardian
Hosted on Acast. See acast.com/privacy for more information.
346 episodes
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Similar to The Campaign Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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…
continue reading
1
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
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Find distressed properties for pennies on the dollar and turn them for huge profits!
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continue reading
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