EP320 Valuing Digital Assets for a Smarter Exit

The Cash Rich Exit Podcast

Welcome back, Self Made Nation! In this episode, I reconnect with Brock Murray, co-founder of seoplus+, to explore a topic that’s fast becoming essential to business exit strategy: how to identify, measure, and maximize the value of your digital assets.

Brock shares how seoplus+ developed a proprietary Digital Asset Valuation program designed to help business owners understand the true value of their online presence - think websites, social media, ad accounts, email lists, and more.

Why does it matter?

Because overlooking these digital touchpoints can impact your exit multiple in ways most entrepreneurs don’t anticipate.

Together, we walk through real-world M&A scenarios where missing domains, poor redirect strategy, or underappreciated traffic cost companies real dollars post-sale. Whether you’re planning an exit in 12 months or 5 years, my conversation with Brock will help you make smarter decisions - starting now.

Episode Highlights

🔍 What counts as a digital asset (and why most business owners don’t realize they’re sitting on value) 💡 How to quantify web traffic, followers, and engagement as marketing value - not just vanity metrics ⚠️ A real-world cautionary tale of M&A fallout caused by lack of website control 📊 How seoplus+ calculates digital asset worth using ad value benchmarks 📉 Why underestimating the business impact of SEO, redirects, and site integration can cost you during post-merger performance 🛠️ The “Digital Asset Valuation” tool Brock’s team developed - and how to use it 🚀 Brock’s fun, frank advice: stay grounded in the basics, but don’t be afraid to experiment with new tech

💬 If this episode sparked ideas about the hidden value in your digital footprint, share it with a fellow founder!

📈 Ready to find out what your own business is worth - beyond the balance sheet? Book your complimentary 1:1 Wealth Gap Analysis with me, Colleen O’Connell-Campbell on LinkedIn or reach out via email to schedule your session. Let’s map a personalized plan for your cash-rich exit.

🌟 And don’t forget - if you enjoyed this episode, leave us a 5-star rating and review on Apple Podcasts or Spotify. Your support helps us reach more of the Self Made Nation!

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The Cash Rich Exit Podcast is brought to you by O’Connell-Campbell Wealth Management at RBC Dominion Securities.

All opinions expressed by the host, Colleen O’Connell-Campbell, and podcast guests are solely their own opinions and do not reflect the opinion of RBC Dominion Securities.

This podcast is for informational purposes only before taking any action based on information in this podcast you should consult with a qualified professional.

Colleen O’Connell-Campbell is a Wealth Advisor at RBC Dominion Securities, a member of the Canadian Investor Protection Fund.