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Relentless Growth: Sam Wakefield’s Sales Transformation & Follow-Up Tactics for the Trades
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Motivation means nothing if you can’t execute. In this episode, Sam Wakefield, creator of Close It Now and catalyst of transformative sales events like “Relentless: The Ultimate Sales Transformation”, pulls back the curtain on what actually drives success in the trades: clarity, consistent follow-up, and evolving beyond “lead baby” mentality. Hosts Jennifer Bagley and Chuck Staszkiewicz dig in with Sam on how to deliver events (and training) that don’t just pump you up for a day, but change your business for years.
This episode is a powerhouse for any home service pro ready to create real, measurable growth. It covers tactical follow-up frameworks that'll instantly boost close rates and actionable strategies for door-to-door prospecting, personal development, and setting higher sales standards.
Don't miss this conversation if you want to boost your revenue, hold your team accountable, and build a business ready for tomorrow’s customers.
Timestamps:
00:00 - Welcome & Introductions: Meet Sam Wakefield and recap of Sam’s recent “Relentless” sales transformation event
04:24 - Motivation vs. Execution: Why so many industry events fail to drive results
08:50 - The Power of Clarity & Focus: How to get your team to execute (not just attend)
16:58 - Inside the Relentless Event: Personal transformation and tactical sales breakthroughs
22:07 - The Fortune in the Follow-Up: Sam’s new 12+ touch follow-up system (and why most contractors leave money on the table)
29:00 - Prospecting Beyond Digital: Why door-knocking and neighbor outreach outsell even the best online ads
34:23 - Future-Proofing Your Trades Business: Blending grassroots, digital, and accountability for unstoppable growth
40:00 - Raising the Standards: Why the trades need a cultural shift—and how federal regulation could change everything
43:14 - Book Clubs, Masterminds, and Sam’s Commitment to Industry-Wide Change
44:24 - How to Connect with Sam & Next Steps
Guest Details:
Sam Wakefield
Title: Founder, Close It Now; National Sales Trainer; Event Host
Background: Sam Wakefield is the founder of Close It Now, a premier sales training company for HVAC, plumbing, electrical, and home service businesses. With a proven track record of helping teams boost average ticket prices, increase closing rates, and implement robust follow-up systems, Sam is a sought-after speaker and event leader for those serious about accelerating growth. He’s at the forefront of future-proofing the trades, with a sharp focus on blending personal development and tactical, actionable sales processes.
Relevant Links:
- Close It Now (Website)
- Close It Now Facebook Group
- Connect with Sam on Instagram
- Catalyst of the Trades Podcast
- CI Web Group
- The Opus and Golds Group
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