))
Relentless Growth: Sam Wakefield’s Sales Transformation & Follow-Up Tactics for the Trades
Manage episode 486869033 series 3620561
Content provided by The Catalyst for the Trades.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Catalyst for the Trades. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Motivation means nothing if you can’t execute. In this episode, Sam Wakefield, creator of Close It Now and catalyst of transformative sales events like “Relentless: The Ultimate Sales Transformation”, pulls back the curtain on what actually drives success in the trades: clarity, consistent follow-up, and evolving beyond “lead baby” mentality. Hosts Jennifer Bagley and Chuck Staszkiewicz dig in with Sam on how to deliver events (and training) that don’t just pump you up for a day, but change your business for years.
This episode is a powerhouse for any home service pro ready to create real, measurable growth. It covers tactical follow-up frameworks that'll instantly boost close rates and actionable strategies for door-to-door prospecting, personal development, and setting higher sales standards.
Don't miss this conversation if you want to boost your revenue, hold your team accountable, and build a business ready for tomorrow’s customers.
Timestamps:
00:00 - Welcome & Introductions: Meet Sam Wakefield and recap of Sam’s recent “Relentless” sales transformation event
04:24 - Motivation vs. Execution: Why so many industry events fail to drive results
08:50 - The Power of Clarity & Focus: How to get your team to execute (not just attend)
16:58 - Inside the Relentless Event: Personal transformation and tactical sales breakthroughs
22:07 - The Fortune in the Follow-Up: Sam’s new 12+ touch follow-up system (and why most contractors leave money on the table)
29:00 - Prospecting Beyond Digital: Why door-knocking and neighbor outreach outsell even the best online ads
34:23 - Future-Proofing Your Trades Business: Blending grassroots, digital, and accountability for unstoppable growth
40:00 - Raising the Standards: Why the trades need a cultural shift—and how federal regulation could change everything
43:14 - Book Clubs, Masterminds, and Sam’s Commitment to Industry-Wide Change
44:24 - How to Connect with Sam & Next Steps
Guest Details:
Sam Wakefield
Title: Founder, Close It Now; National Sales Trainer; Event Host
Background: Sam Wakefield is the founder of Close It Now, a premier sales training company for HVAC, plumbing, electrical, and home service businesses. With a proven track record of helping teams boost average ticket prices, increase closing rates, and implement robust follow-up systems, Sam is a sought-after speaker and event leader for those serious about accelerating growth. He’s at the forefront of future-proofing the trades, with a sharp focus on blending personal development and tactical, actionable sales processes.
Relevant Links:
- Close It Now (Website)
- Close It Now Facebook Group
- Connect with Sam on Instagram
- Catalyst of the Trades Podcast
- CI Web Group
- The Opus and Golds Group
Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.
21 episodes
Share
