))
24 - From Cold Calls to Ben & Jerry’s: How Marlo Giudice Grew a CPG Powerhouse
Manage episode 469731075 series 3647868
Content provided by Bryan Karas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryan Karas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do you take a small, mission-driven food brand and land deals with giants like Ben & Jerry’s, JetBlue, and DoubleTree?
In this episode of Catching Fire, we sit down with Marlo Giudice, a powerhouse entrepreneur and VP, Sales at Partake Foods from a startup idea to a national brand. Marlo shares the realities of launching a consumer product through her own personal experience, navigating the cutthroat world of retail, and using data-driven storytelling to win shelf space against industry giants like Oreo.
She also reveals:
🔥The cold call that landed a game-changing partnership with Ben & Jerry’s
🔥Why getting on retail shelves is easy—but getting off them is hard
🔥How Partake’s mission-driven brand (Black-owned, women-led, and B Corp certified) opened new doors
🔥Why numbers, not hype, are the secret weapon in sales conversations
Whether you're a founder, marketer, or aspiring entrepreneur, this episode is packed with insider strategies you won’t want to miss!
Connect with Marlo: https://www.linkedin.com/in/marlo-giudice/
Connect with Bryan:
https://www.linkedin.com/in/bryankaras/
Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/
Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/
36 episodes
Share
