Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Content provided by Laura Bruck and Jim Schleckser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laura Bruck and Jim Schleckser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Differentiation Through Customer Intimacy
Manage episode 449431722 series 3558957
Content provided by Laura Bruck and Jim Schleckser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laura Bruck and Jim Schleckser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of The CEO Project Podcast, host Jim Schleckser interviews Brent Yeagy, the CEO of Wabash, a publicly traded company specializing in transportation and distribution assets, including trailers and digital solutions. Wabash, founded in 1985, operates across manufacturing, service, and distribution locations, generating billions in revenue.
The discussion delves into how Wabash differentiates itself through customer-focused, innovative services, including their subscription-based "trailers as a service" product. This approach helps clients with agile capacity without capital ownership, enhancing flexibility and efficiency for logistics companies. They explore how Wabash’s offerings like agile trailer pools provide a competitive edge in a traditionally low-margin industry.
The CEO also discusses Wabash's joint ventures and lean operational strategies, which extend beyond manufacturing to encompass strategic and innovative business practices, enabling faster deployment and more adaptable processes. Additionally, Schleckser and the CEO discuss navigating the cyclical nature of the transportation industry, with Wabash’s lean balance sheet providing a foundation for resilience through economic downturns.
131 episodes
Share
Manage episode 449431722 series 3558957
Content provided by Laura Bruck and Jim Schleckser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laura Bruck and Jim Schleckser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of The CEO Project Podcast, host Jim Schleckser interviews Brent Yeagy, the CEO of Wabash, a publicly traded company specializing in transportation and distribution assets, including trailers and digital solutions. Wabash, founded in 1985, operates across manufacturing, service, and distribution locations, generating billions in revenue.
The discussion delves into how Wabash differentiates itself through customer-focused, innovative services, including their subscription-based "trailers as a service" product. This approach helps clients with agile capacity without capital ownership, enhancing flexibility and efficiency for logistics companies. They explore how Wabash’s offerings like agile trailer pools provide a competitive edge in a traditionally low-margin industry.
The CEO also discusses Wabash's joint ventures and lean operational strategies, which extend beyond manufacturing to encompass strategic and innovative business practices, enabling faster deployment and more adaptable processes. Additionally, Schleckser and the CEO discuss navigating the cyclical nature of the transportation industry, with Wabash’s lean balance sheet providing a foundation for resilience through economic downturns.
131 episodes
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Similar to The CEO Project Podcast
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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