How to Use Behavior Science to Improve Your Business

The CEO Project Podcast

What if behavioral science—not just branding—was the key to finally getting people to pay attention, change habits, and take action?

Whether you're launching a product, driving cultural change, or working to influence public behavior, you're up against deeply ingrained habits. In this episode, you’ll hear how expert Tim Berney uses behavioral science to create campaigns that do more than inform—they shift mindsets and drive real-world results. This approach works just as powerfully for CEOs as it does for public health leaders.

Here’s what you’ll walk away with:

• A framework for using behavior science to guide people through awareness, belief shifts, and sustainable change.

• Lessons from successful campaigns that moved entire communities—from recycling to water conservation to anti-smoking.

• Insight into how these same tools apply to internal culture change and leadership development.

Listen now to discover how behavior-driven marketing can help you solve your toughest communication and culture challenges.

Check out:

[12:43] – How a $1,300/month media buying side hustle turned into a nationally recognized behavior change agency—and what it took to get there. [24:10] – The 4 stages of behavior change explained with real-world campaigns like recycling, seatbelts, and anti-smoking. [47:22] – A candid take on how AI is reshaping the marketing landscape—and why the winners will be those who lean in, not resist.

About Our Guest

Tim Berney is the CEO and Founder of VI Marketing & Branding, a multi-million-dollar, independent agency known for creating behavior-changing campaigns that drive measurable success. With decades of experience in marketing and branding, Tim has led VI to become a nationally recognized firm, helping businesses scale through strategic innovation. His expertise spans brand development, market growth and leadership in an evolving digital landscape.