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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
612 | Mastering the Art of Difficult Conversations with Clients
Manage episode 464989698 series 93116
Content provided by Chris LoCurto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris LoCurto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Tough client conversations are inevitable, but handling them well maintains trust and business relationships.
Unlike internal team discussions, a single misstep can cost you a client. In this episode of The Chris LoCurto Show, we cover five key principles for navigating these conversations confidently.
Why the Stakes Are Higher (00:03:22)
Clients don’t always give second chances. Mishandling a conversation can cost you more than one client—referrals are on the line.
Prepare Before the Conversation (00:13:03)
Going in unprepared leads to miscommunication. Gather perspective, avoid assumptions, and plan your approach.
Active Listening and Clarifying Questions (00:21:40)
Emotions run high. Ask questions, listen actively, and uncover the root of their concerns to find real solutions.
Communicate Clearly & Resolve the Issue (00:26:27)
Clients expect responsiveness, not perfection. Outline steps to fix the issue and reassure them you care.
Follow Up to Restore Trust (00:35:11)
Checking in after resolution shows clients they matter and builds long-term trust.
Next-Level Leadership LIVE Event 2025 (00:32:24)
Feeling overwhelmed? Join us at Next-Level Leadership LIVE for proven leadership strategies. Learn more at chrislocurto.com/liveevents.
Additional Resources (00:37:44)
Conclusion (00:38:36)
Difficult conversations, done right, strengthen relationships. Prepare, listen, communicate, and follow up to build trust.
If this helped, leave a review and share! Change your leadership, change your business, change your life!
…
continue reading
Unlike internal team discussions, a single misstep can cost you a client. In this episode of The Chris LoCurto Show, we cover five key principles for navigating these conversations confidently.
Why the Stakes Are Higher (00:03:22)
Clients don’t always give second chances. Mishandling a conversation can cost you more than one client—referrals are on the line.
Prepare Before the Conversation (00:13:03)
Going in unprepared leads to miscommunication. Gather perspective, avoid assumptions, and plan your approach.
Active Listening and Clarifying Questions (00:21:40)
Emotions run high. Ask questions, listen actively, and uncover the root of their concerns to find real solutions.
Communicate Clearly & Resolve the Issue (00:26:27)
Clients expect responsiveness, not perfection. Outline steps to fix the issue and reassure them you care.
Follow Up to Restore Trust (00:35:11)
Checking in after resolution shows clients they matter and builds long-term trust.
Next-Level Leadership LIVE Event 2025 (00:32:24)
Feeling overwhelmed? Join us at Next-Level Leadership LIVE for proven leadership strategies. Learn more at chrislocurto.com/liveevents.
Additional Resources (00:37:44)
- Episode 379: Role-playing tough conversations for better conflict resolution.
- Episode 594: Stop avoiding tough conversations and build a healthier workplace.
Conclusion (00:38:36)
Difficult conversations, done right, strengthen relationships. Prepare, listen, communicate, and follow up to build trust.
If this helped, leave a review and share! Change your leadership, change your business, change your life!
622 episodes
Manage episode 464989698 series 93116
Content provided by Chris LoCurto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris LoCurto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Tough client conversations are inevitable, but handling them well maintains trust and business relationships.
Unlike internal team discussions, a single misstep can cost you a client. In this episode of The Chris LoCurto Show, we cover five key principles for navigating these conversations confidently.
Why the Stakes Are Higher (00:03:22)
Clients don’t always give second chances. Mishandling a conversation can cost you more than one client—referrals are on the line.
Prepare Before the Conversation (00:13:03)
Going in unprepared leads to miscommunication. Gather perspective, avoid assumptions, and plan your approach.
Active Listening and Clarifying Questions (00:21:40)
Emotions run high. Ask questions, listen actively, and uncover the root of their concerns to find real solutions.
Communicate Clearly & Resolve the Issue (00:26:27)
Clients expect responsiveness, not perfection. Outline steps to fix the issue and reassure them you care.
Follow Up to Restore Trust (00:35:11)
Checking in after resolution shows clients they matter and builds long-term trust.
Next-Level Leadership LIVE Event 2025 (00:32:24)
Feeling overwhelmed? Join us at Next-Level Leadership LIVE for proven leadership strategies. Learn more at chrislocurto.com/liveevents.
Additional Resources (00:37:44)
Conclusion (00:38:36)
Difficult conversations, done right, strengthen relationships. Prepare, listen, communicate, and follow up to build trust.
If this helped, leave a review and share! Change your leadership, change your business, change your life!
…
continue reading
Unlike internal team discussions, a single misstep can cost you a client. In this episode of The Chris LoCurto Show, we cover five key principles for navigating these conversations confidently.
Why the Stakes Are Higher (00:03:22)
Clients don’t always give second chances. Mishandling a conversation can cost you more than one client—referrals are on the line.
Prepare Before the Conversation (00:13:03)
Going in unprepared leads to miscommunication. Gather perspective, avoid assumptions, and plan your approach.
Active Listening and Clarifying Questions (00:21:40)
Emotions run high. Ask questions, listen actively, and uncover the root of their concerns to find real solutions.
Communicate Clearly & Resolve the Issue (00:26:27)
Clients expect responsiveness, not perfection. Outline steps to fix the issue and reassure them you care.
Follow Up to Restore Trust (00:35:11)
Checking in after resolution shows clients they matter and builds long-term trust.
Next-Level Leadership LIVE Event 2025 (00:32:24)
Feeling overwhelmed? Join us at Next-Level Leadership LIVE for proven leadership strategies. Learn more at chrislocurto.com/liveevents.
Additional Resources (00:37:44)
- Episode 379: Role-playing tough conversations for better conflict resolution.
- Episode 594: Stop avoiding tough conversations and build a healthier workplace.
Conclusion (00:38:36)
Difficult conversations, done right, strengthen relationships. Prepare, listen, communicate, and follow up to build trust.
If this helped, leave a review and share! Change your leadership, change your business, change your life!
622 episodes
All episodes
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The Chris LoCurto Show


1 623 | Why Boldness is Contagious: Leading With Confidence to Inspire Your Team 30:18
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In this episode, I’m walking you through five powerful ways boldness transforms your leadership, builds trust, and sets your team in motion. If you want a team that takes ownership, leans into change, and drives results, it starts with how you lead. 👉 Plus, I’m giving you practical action steps and sharing how bold leaders shape culture, innovation, and momentum. ⏱ Episode Highlights: 00:00:00 – Introduction Why bold leadership is the anchor in crisis—and how your team takes its cues from you. 00:05:18 – Boldness Creates Momentum and Energy Your confidence sets the tone and drives the team’s energy forward. 00:12:49 – Confidence in Uncertainty Builds Trust You don’t need all the answers, but you do need to lead with assurance. 00:16:27 – Bold Leadership Fosters a Culture of Innovation When boldness replaces fear, teams step into creativity and problem-solving. 00:18:55 – Boldness Overcomes Fear and Resistance to Change Lead your people through resistance by reframing change as opportunity. 00:22:31 – Bold Leaders Inspire Others to Step Up Your example gives your team permission to take ownership and grow. 00:24:40 – Action Steps Five practical ways to lead boldly—starting now. 00:28:35 – Additional Resources Go deeper with our Boldness Series: Episodes 621 & 622. 00:29:04 – Conclusion Your boldness shapes your team’s future—what bold move will you make this week? 📝 Take our quick 5-minute leadership survey and get a free 5-day leadership challenge: chrislocurto.com/survey…
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1 622 | Boldness vs. Burnout: Reclaiming Your Energy to Lead with Confidence 52:50
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Burnout isn’t inevitable—and boldness doesn’t mean doing more. In this episode, I walk you through the warning signs of leadership burnout and how real boldness can help you lead with renewed energy and clarity. You'll get powerful examples, spiritual insight, and a 3-step plan to recharge and lead well. ⏱️ Timestamps [00:00] Welcome – Why burnout and boldness matter [01:26] Warning Signs of Burnout – Fatigue, cynicism, and more (with examples) [17:20] Boldness is the Antidote – Real leadership isn't doing it all [30:50] Building Resilience – How struggle builds stronger leaders [42:05] Tools to Recharge – Mental, emotional, and spiritual refueling [58:55] The Action Plan – 3 bold steps to reclaim your energy [01:04:20] Take the Survey – Help us shape future content [01:06:20] More Resources – Blog + Podcast to go deeper [01:08:00] Wrap-Up – Lead boldly, without burning out Additional Resources Podcast Episode 131 | 8 Ways to Avoid Burnout Take this quick survey to help us shape our future content and we'll give you free access to our 5-Day Leadership Challenge as a thank you!…
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1 621 | Bold Leadership vs. Resistance: Breaking Cycles and Leading Effectively 40:47
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Resistance—whether it’s internal, from your team, or from leaders above—can stall progress and create frustration. In this episode, Chris breaks down how bold leaders confront resistance head-on, overcome the “why try?” mindset, and turn obstacles into action. You’ll learn how to lead in all directions, influence resistant leaders, communicate with clarity, and build a culture of collaboration and accountability. Packed with real-life examples and practical takeaways—don’t miss this one! Timestamps: 00:02:15 – Story of Moses and the Israelites’ Exodus from Egypt A powerful biblical example of bold leadership in the face of massive resistance. 00:10:19 – The Nature of Resistance: Where It Shows Up and Why Understand how resistance manifests internally, in your team, and from leadership above. 00:14:48 – Breaking Barriers: Overcoming the “Why Try?” Mindset How to shift limiting beliefs and inspire action with great questions. 00:21:35 – Reigniting Boldness: Tackling Resistance with Confidence and Purpose Redirect resistance toward action and accountability instead of wasting time in arguments. 00:27:30 – Leading in All Directions: Encouraging Boldness in Your Team & Influencing Resistant Leaders Influence up, down, and across using questions, data, and strategic dialogue. 00:31:01 – Effective Communication: Techniques to Inspire Collaboration and Mutual Respect Clear, intentional communication that builds trust and reduces resistance. 00:36:32 – Action Items Five bold steps to lead effectively and break the cycle of resistance. 00:38:04 – Additional Resources A must-listen episode recommendation to further tackle negative mindsets. 00:38:24 – Conclusion Resistance is inevitable—how you lead through it defines your success.…
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1 620 | How to Build Predictable Revenue with Memberships with Stu McLaren 37:22
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Tired of unpredictable sales and chasing new customers every month? In this episode, I sit down with Stu McLaren—membership expert and author of Predictable Profits —to unpack how recurring revenue can bring stability and freedom to your business. We break down the four types of memberships (with real-world examples), how to start without a big audience, and how to sell without feeling salesy. If you're ready to stop hustling and start building predictable profits, this episode is for you. ⏱️ Time Stamps + Highlights 00:04:43 – The Reality of Unpredictable Revenue Why feast-or-famine cycles create stress and how recurring revenue helps. 00:14:18 – Different Types of Memberships Product, service, knowledge, and community-based models with practical examples. 00:26:35 – You Don’t Need a Big Audience to Start Start small and scale—how 20 members turned into a 7-figure membership. 00:29:48 – Selling Without Feeling Salesy Use stories and contrast to connect and convert—without high-pressure tactics. 00:33:05 – More About Stu Where to get the book and connect with Stu for more membership wisdom. 00:36:34 – Conclusion Final encouragement to rethink your business model and reduce stress. Like our content? Help us reach more people! Click to leave us a quick review.…
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1 619 | How to Spot and Stop Sabotaging Behavior in Your Leadership Team 24:38
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1 618 | The Silent Team Killer: How Unspoken Expectations Undermine Success 29:55
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If your team is struggling with execution, accountability, or a disconnected culture, unspoken expectations might be the root cause. These assumptions create confusion, frustration, and failure. Let’s break down what’s really happening and how to fix it. The Reality of Unspoken Expectations (00:01:37) Leaders assume their teams understand what to do, but what’s obvious to you isn’t always clear to them. This leads to missed deadlines, inconsistent performance, and frustrated team members. The Impact on Team Culture (00:06:41) A lack of clarity creates fear, hesitation, and wasted time, hurting team morale and slowing productivity. Without clear expectations, teams don’t take ownership, and accountability suffers. How to Set Clear Expectations (00:14:12) Fixing this isn’t just about telling people what to do—it’s about collaborating with them. Define what success looks like, communicate early and often, document expectations, and reinforce them consistently. The Power of Team Buy-In (00:18:57) People want ownership, not just orders. When your team helps define expectations, they engage more, take responsibility, and perform at a higher level. The Consequences of Not Addressing This (00:23:17) Unclear expectations lead to low morale, inconsistent performance, and high turnover—you could even lose your best talent. How to Fix This in Your Team (00:24:48) Audit expectations – Are you assuming people understand what you want? Have direct conversations – Ask your team what they believe is expected. Define measurable goals – What does success look like? Communicate expectations regularly – One conversation isn’t enough. Invite participation – Let your team shape expectations for greater buy-in. Conclusion (00:28:43) Unspoken expectations kill team performance. As a leader, your role is to clarify, communicate, and reinforce expectations to drive success. Want to develop stronger leadership skills? Our Key Leader Program (KLP) helps leaders master communication, accountability, and execution strategies. Learn more at ChrisLoCurto.com. Like our content? Help us reach more people! Click to leave us a quick review.…
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1 617 | The High Cost of Avoiding Accountability in Your Leadership Team 28:28
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Avoiding accountability creates chaos, misalignment, and inefficiencies that impact every part of your business. If leaders aren’t holding each other accountable, you’ll see wasted resources, declining morale, and reduced profitability. Let’s dive into why accountability matters and how to fix it. Kodak: A Leadership Failure (00:02:03) Kodak invented the first digital camera in the 1970s but failed to act. Leadership avoided tough decisions, fearing disruption to their film business. While they stalled, competitors advanced, and Kodak eventually filed for bankruptcy in 2012—not due to technology, but due to poor accountability and leadership. Lack of Alignment Creates Chaos (00:03:37) Misaligned leadership leads to confusion and inefficiency. When leaders push different priorities without accountability, resources scatter instead of focusing on a common goal, ultimately hurting productivity and team morale. Unspoken Issues Breed Toxicity (00:08:31) Ignoring problems creates resentment and disengagement. If leaders fail to address accountability issues, passive-aggressiveness spreads, morale drops, and trust erodes. Tackle problems early to prevent toxicity. Productivity and Profits Decline (00:13:13) A lack of accountability increases inefficiencies, poor decisions, and wasted resources. When leaders aren’t held accountable, disengagement spreads, stalling business growth and profitability. How to Build a Culture of Accountability (00:14:55) Set Clear Expectations – Define responsibilities and metrics. Regular Check-Ins – Keep accountability a priority in meetings. Address Issues Early – Tackle problems before they escalate. Lead by Example – Model accountability to create ownership. Establish Consequences & Rewards – Recognize accountability and correct resistance. Final Thoughts (00:26:55) Avoiding accountability weakens leadership and hurts your business. Aligning your team fosters better communication, stronger morale, and higher profits. Need help implementing accountability? The Key Leader Program can give your leaders the tools they need to take ownership and lead with confidence. Reach out to us to learn more. Take this information, change your leadership, change your business, change your life. See you next time! Like our content? Help us reach more people! Click to leave us a quick review.…
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1 616 | How to Address Underperforming Leaders Without Crushing Their Confidence 26:52
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Maybe you’ve got someone on your team who’s struggling, and you’re dreading the conversation. You don’t want to demoralize them, but you also can’t ignore the problem. So how do you handle this in a way that leads to improvement and not fear? That’s what we’re covering today on The Chris LoCurto Show. Leading people is tough, especially when a leader on your team isn’t performing well. You don’t want to come down too hard, but you also can’t just let it slide. Today, I’ll show you how to handle these conversations the right way—so you can actually fix the problem instead of creating fear or resentment. We’ll go over the two types of underperforming leaders, how to approach these conversations with curiosity instead of criticism, and how to drive real improvement. Plus, I’ll share real-world examples along the way. Episode Breakdown with Timestamps: IBM Story (00:01:30) A powerful example of how IBM’s CEO turned the company around by handling tough conversations with curiosity and accountability. Understand the Two Types of Underperforming Leaders (00:03:03) Learn the difference between the ‘aware but stuck’ leader and the ‘oblivious’ underperformer—and why each requires a different approach. Start the Conversation with a Gentle Hand (00:09:21) Tough conversations shouldn’t feel like an attack. Here’s how to start with empathy and curiosity to encourage positive change. Get Their Perspective Before Jumping to Conclusions (00:12:57) Don’t assume you know why someone is struggling—ask the right questions first. Shift the Focus to Solutions and Ownership (00:16:02) Instead of guilt-tripping, guide them toward real solutions they can own and implement. Next-Level Leadership LIVE Event 2025 (00:18:54) Join us in April 2025 to learn how to lead a team that operates without you doing everything yourself. Set Clear Next Steps with Encouragement (00:21:46) Give clear expectations, check in consistently, and ensure real improvement happens. Additional Resources (00:24:49) Want to go deeper? Check out these episodes where we role-play tough conversations to see exactly how to navigate these situations: 379 | Leading Through Tough Conversations 595 | Face the Facts: Stop Avoiding Tough Conversations in Business – Part 2 Underperformance is an opportunity for leadership growth. If you approach it with curiosity, empathy, and clarity, you’ll develop stronger leaders and a healthier team. Who on your team needs this conversation today? Approach it with the right mindset, and you’ll build them up—not break them down. That’s it for today’s episode! Now go take action. Change your leadership, change your business, change your life!…
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1 615 | Emotional Boundaries for Leaders: How to Stop Carrying Stress That’s Not Yours 41:26
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On today’s episode of The Chris LoCurto Show, we’re tackling the issue of carrying emotional weight that isn’t yours. We’ll explore why it happens, how to recognize it, and what you can do to stop it. If you’re ready to lead with greater clarity and reduce stress, this is for you! What Does It Mean to Carry Emotions That Aren’t Yours? (00:02:35) Taking responsibility for others' emotions leads to stress and burnout. Why Leaders Often Carry Emotional Weight That Isn’t Theirs (00:06:45) This habit often starts in childhood, influencing leaders to feel responsible for others’ well-being. Signs You’re Taking on Emotional Stress That Isn’t Yours (00:11:20) Feeling overwhelmed, avoiding tough conversations, or fearing others’ reactions are key indicators. The Cost of Carrying Others’ Emotional Weight (00:16:50) Poor decision-making, decreased productivity, and personal stress are some consequences. Example included. How to Set Emotional Boundaries and Lead Effectively (00:22:10) Recognize emotional weight, establish boundaries, and encourage team members to own their challenges. Next-Level Leadership LIVE 2025 (00:27:40) Join us April 2-4 to learn leadership strategies that create accountability and ownership. Register at chrislocurto.com/liveevents. Action Items (00:30:15) Self-reflect: Identify times you’ve taken on emotions that weren’t yours. Set a boundary: Choose one situation where you will establish a healthy boundary. Delegate: Encourage ownership instead of solving problems for others. Get feedback: Seek insights from a trusted, healthy individual. Additional Resources Episode 110: Emotional Intelligence Explained Episode 607: The Importance of Emotional Intelligence in Small Business Leadership Let us know what resonated with you at podcast@chrislocurto.com. Leave a review to help us reach more people! Take this information—change your leadership, change your business, change your life! See you next time!…
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1 614 | How Accountability Creates Better Teamwork 38:30
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Accountability. It’s a word that can make people squirm, but if you want to see real transformation in your business, you need to embrace it. Today on The Chris LoCurto Show, we’re unpacking how accountability creates clarity, aligns teams, and strengthens leadership. We’ll cover the essential tools you need to build a culture of accountability and walk through practical strategies to implement it effectively. So if you’re ready to learn how to hold your team accountable in a way that fosters growth—without feeling like the bad guy—this episode is for you. Let’s dive in. Episode Timestamps and Key Takeaways Accountability Aligns Teams to Vision, Mission, and Strategy (00:05:47) Discover how accountability keeps your team aligned with the company’s mission, vision, and strategy, ensuring everyone moves in the same direction efficiently. Clarity Through KRAs and KPIs (00:12:07) Learn how KRAs and KPIs provide measurable clarity, setting clear expectations for every role and eliminating confusion in performance evaluation. The Power of Structure and Organization (00:20:19) Explore why structured systems, meeting rhythms, and project management tools enhance accountability and reduce miscommunication. High-Quality Communication Builds Trust and Clarity (00:23:35) See how effective communication fosters trust, strengthens relationships, and ensures alignment within your team. Next-Level Leadership LIVE Event 2025 (00:26:46) Get details on our upcoming event in April, where we’ll equip you with leadership tools to reduce overwhelm and lead with confidence. Learn more. Coaching, Training, and Supporting Success (00:30:25) Understand how ongoing coaching and training set your team up for success, ensuring accountability becomes a tool for growth rather than micromanagement. Action Items to Build Accountability (00:34:32) Practical steps to implement accountability in your business, from documenting KRAs to fostering open communication and using project management tools. Additional Resources (00:36:29) Related podcast episodes that dive deeper into accountability and communication strategies. Conclusion (00:37:21) Accountability isn’t about micromanaging—it’s about clarity, alignment, and empowerment. When your team understands their roles, expectations, and goals, they perform at a higher level. Start implementing these strategies today and watch your business transform. If this episode resonated with you, hit that like button, leave a review, and share it with others who need to hear it. Take this information, change your leadership, change your business, and change your life. See you next time!…
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1 613 | Taking Back Control from Controlling Team members 43:47
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Controlling behavior in the workplace is a silent culture killer. It seeps into meetings, projects, and conversations, causing frustration, lowering morale, and even driving great people away. In this episode of The Chris LoCurto Show, we uncover how to recognize and address controlling behavior to protect your culture and create a thriving team. Episode Breakdown: Recognizing Controlling Behavior (00:02:09) Subtle or overt, controlling behavior erodes trust. Learn to spot micromanagement, undermining decisions, and monopolizing conversations with real-world examples. The Impact of Not Addressing It (00:09:48) Unaddressed control issues create toxic workplaces, increase turnover, and lower morale. Understand the long-term damage of letting it persist. Addressing Controlling Behavior with Boundaries and Tough Conversations (00:14:39) Healthy boundaries and direct conversations can dismantle control-driven behaviors. Learn how to approach difficult discussions with confidence. Next-Level Leadership LIVE Event 2025 (00:24:20) Transform your leadership and reclaim your time. Secure your spot for this immersive event at chrislocurto.com/liveevents. Responding as a Leader, Not Reacting as an Individual (00:27:50) Control-driven individuals thrive on emotional reactions. Discover how to stay composed and lead with clarity, even in tough situations. Developing the Skill Set to Lead Difficult Conversations (00:33:18) Practical steps for handling challenging discussions and role-playing scenarios that build leadership confidence. Establishing a Culture That Reduces Controlling Behavior (00:37:02) A strong culture prevents control issues. Learn how to promote open communication, trust, and collaboration within your team. Additional Resources (00:42:03) Explore Episode 97 - Signs of a Controlling Leader and Episode 531 - 3 Rules for "Control Freak" Leaders for deeper insights on addressing control-driven leadership. Take Action Today Reflect on controlling behaviors in your team and take proactive steps to address them. Join us at Next-Level Leadership LIVE 2025 to gain the tools and strategies to lead effectively. Visit chrislocurto.com/liveevents to register. As always, take this information, change your leadership, change your business, change your life, and join us on the next episode of The Chris LoCurto Show!…
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1 612 | Mastering the Art of Difficult Conversations with Clients 40:15
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Tough client conversations are inevitable, but handling them well maintains trust and business relationships. Unlike internal team discussions, a single misstep can cost you a client. In this episode of The Chris LoCurto Show, we cover five key principles for navigating these conversations confidently. Why the Stakes Are Higher (00:03:22) Clients don’t always give second chances. Mishandling a conversation can cost you more than one client—referrals are on the line. Prepare Before the Conversation (00:13:03) Going in unprepared leads to miscommunication. Gather perspective, avoid assumptions, and plan your approach. Active Listening and Clarifying Questions (00:21:40) Emotions run high. Ask questions, listen actively, and uncover the root of their concerns to find real solutions. Communicate Clearly & Resolve the Issue (00:26:27) Clients expect responsiveness, not perfection. Outline steps to fix the issue and reassure them you care. Follow Up to Restore Trust (00:35:11) Checking in after resolution shows clients they matter and builds long-term trust. Next-Level Leadership LIVE Event 2025 (00:32:24) Feeling overwhelmed? Join us at Next-Level Leadership LIVE for proven leadership strategies. Learn more at chrislocurto.com/liveevents . Additional Resources (00:37:44) Episode 379: Role-playing tough conversations for better conflict resolution. Episode 594: Stop avoiding tough conversations and build a healthier workplace. Conclusion (00:38:36) Difficult conversations, done right, strengthen relationships. Prepare, listen, communicate, and follow up to build trust. If this helped, leave a review and share! Change your leadership, change your business, change your life!…
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1 611 | Managing Crisis with Confidence: Strategies for Small Business Leaders 28:28
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Crises in business are inevitable. Whether it’s a financial crunch, a reputation issue, or losing key team members, they will come. But with the right tools, preparation, and mindset, you can navigate these storms and come out stronger. In this episode of The Chris LoCurto Show, we dive into five strategies to manage crises with confidence. Let’s explore how you can lead through chaos. Time Stamps and Key Topics Introduction (00:00:00) "Today's episode is all about managing a crisis with confidence. Get ready to learn actionable strategies to navigate challenges and lead with clarity." Setting the foundation for leading effectively during crises with real-world examples. Build a Resilient Business Before Crisis Hits (00:01:24) "The best way to manage a crisis is to be prepared for it long before it ever happens." Preparation is key—establish emergency funds, document processes, and train your team for smooth operations in any storm. Identify the Crisis and Stay Grounded (00:06:07) "Not all crises are created equal, so avoid knee-jerk reactions and clearly identify what type of crisis you’re facing." Gain clarity, avoid panic, and rely on trusted advisors to address the real issue at hand. Communicate Clearly and Quickly (00:10:13) "Communication can make or break your efforts in any crisis." Timely, clear updates to your team, clients, and stakeholders build trust and prevent chaos. Create a Step-by-Step Action Plan (00:16:48) "Break the crisis into manageable pieces and develop a plan addressing immediate, short-term, and long-term needs." Focus on solving the immediate problem, assigning team roles, and building safeguards for the future. Reflect, Learn, and Strengthen (00:19:29) "Every crisis is an opportunity to grow stronger." Debrief with your team, celebrate resilience, and adjust processes to prevent similar challenges. Final Thoughts Crises test leadership, but they also provide opportunities to grow. With preparation, clear communication, and composure, even the toughest challenges can make your business stronger. Take this information, change your leadership, change your business, change your life. See you next time!…
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The Chris LoCurto Show


1 610 | Surviving the Hard Times: How to Lead When Cash Flow is Tight 27:23
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Navigating tough financial times isn't just about cutting costs. It requires intentional leadership, proactive financial strategies, and keeping your team motivated. Whether you're feeling the pinch now or preparing for potential challenges, this episode of The Chris LoCurto Show is packed with actionable insights to help you lead with confidence. Let’s dive in! Time Stamps & Highlights Introduction (00:00:00) Surviving tough times demands proactive leadership and a solid financial strategy to thrive, even when cash flow is tight. Examples included. The Importance of Financial Discipline Before Hard Times Hit (00:01:50) Hubris and overconfidence in good times can lead to financial disasters. Prepare ahead with humility and a financial cushion to weather unexpected storms. Examples included. Managing Finances During Tight Times (00:09:50) Tight times call for smarter financial management. Learn how to audit your P&L, eliminate unnecessary expenses, and retain what drives your business forward. Examples included. Optimizing Your Sales and Marketing Teams (00:13:37) Your sales and marketing teams are your revenue engines. Discover strategies to improve closing rates, capitalize on leads, and ensure marketing dollars deliver ROI. Examples included. Enhancing Operational Efficiency (00:18:20) Streamlining processes and automating repetitive tasks can free up resources for higher-value work. Use efficiency to reduce stress and improve financial performance. Examples included. Staying Calm and Making Better Decisions Under Pressure (00:19:59) When leaders panic, teams freeze. Learn how to stay composed, communicate clearly, and lead with confidence during difficult times. Examples included. Action Items (00:23:16) Key takeaways: Audit your financials, evaluate team performance, streamline operations, and plan for resilience during tough times. Examples included. Additional Resources (00:24:01) Check out episodes 363 (Smart Money Decisions During a Crisis) and 364 (Handling Fear and Preparing for the Future) for deeper insights. Next-Level Leadership LIVE Event 2025 (00:24:30) Join us April 2-4 for practical strategies to lead smarter, empower your team, and create balance in your life. Walk away with an actionable plan to transform your business and life. Tough financial times are inevitable, but they don’t have to break you or your business. Take these steps to lead proactively, prepare wisely, and guide your team with clarity and purpose. Remember, as always: change your leadership, change your business, change your life. Catch the full episode and let’s navigate this together!…
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The Chris LoCurto Show


1 609 | The Secret to Leading a Winning Team? It’s All About KRAs 25:04
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In this episode, we explore how Key Result Areas (KRAs) are more than just management tools—they’re the foundation of a well-run business. KRAs bring clarity, align roles with company goals, and eliminate confusion, helping your team achieve greater productivity and success. If you’re ready to streamline your leadership and business processes, this episode is packed with actionable insights, examples, and strategies to help you use KRAs effectively. Episode Breakdown What KRAs Are and Why They Matter (00:01:30) KRAs define expected results for each role, creating clarity for both leaders and team members. Discover why they’re essential to avoid misalignment and confusion, with examples for various roles. The System Approach to KRAs (00:04:45) KRAs tie directly to your mission, vision, and strategy. Learn how aligning roles with business goals ensures everyone moves in the same direction, illustrated with StratPlan examples. Next-Level Leadership LIVE Event (00:09:26) This April 2-4, join us for three transformative days to learn actionable leadership strategies, reclaim work-life balance, and connect with leaders who share your challenges and goals. How KRAs Prevent Leadership Struggles (00:14:03) Unclear roles lead to shifting expectations and wasted resources. KRAs solve this by providing measurable goals and accountability, ensuring your team operates efficiently. Integrating KRAs into Your Leadership Strategy (00:16:35) Discover how to create KRAs that tie team objectives and KPIs to company success, reducing tough conversations and improving results. Why Revisiting KRAs Is Critical (00:20:09) Regularly reviewing KRAs ensures clarity and growth. Learn a simple process for monthly reviews to keep your team aligned and productive. Additional Resources (00:22:58) For a deeper dive into KRAs, check out Episode 120 (The What, Why, and How of KRAs) and Episode 406 (What Good is a KRA?), available on chrislocurto.com. Final Thoughts Whether you’re new to KRAs or need a refresher, this episode gives you the tools to bring clarity and alignment to your team. Share this episode with a fellow leader and join us for the Next-Level Leadership LIVE Event in April! Take this information, change your leadership, and change your life. See you next time!…
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