Failure to Remind People About Digital Giving: The Unforced Error Series

The Church Answers Podcast

An “unforced error” is a term borrowed from sports, especially tennis, meaning a mistake made due to one’s own lapse rather than being forced by an opponent. In everyday language, it refers to an avoidable mistake or misstep, typically resulting from a lack of attention or care rather than external pressure. Thom examines one of the most common unforced errors in this podcast: failure to remind people about digital giving.

• • Digital giving has become one of the primary ways churches receive consistent, recurring donations.
  • Members who give digitally are often more regular in their generosity and less affected by seasonal attendance dips.
  • Many newer members are unaware of digital options unless they are regularly highlighted and explained.
  • Digital platforms not only increase convenience but also support sustained engagement with the church’s mission.
  • Failing to promote digital giving can result in missed opportunities to develop faithful givers.

Resources:

• Chaney & Associates

• The Church Advisory Podcast

• Upward Running

• “High Expectations: The Remarkable Secret for Keeping People in Your Church” by Thom S. Rainer (affiliate link)

• The Hope Initiative

• Church Answers Membership

• FREE Research Report: New Surprising Insights

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