Lack of Guest-Friendly Signage and Markers: The Unforced Error Series

The Church Answers Podcast

An “unforced error” is a term borrowed from sports, especially tennis, meaning a mistake made due to one’s own lapse rather than being forced by an opponent. In everyday language, it refers to an avoidable mistake or misstep, typically resulting from a lack of attention or care rather than external pressure. Thom and Jess examine one of the most common unforced errors in this podcast: lack of guest-friendly signage and markers.

• • Regular attendees no longer need signs — but first-time guests need signs.
  • Poor signage can leave visitors feeling confused about where to park, enter, or drop off children.
  • Clear, visible markers such as arrows, banners, and welcome tents improve guest flow and reduce anxiety.
  • Signage should prioritize simplicity, visibility, and accessibility over creativity or clever language.
  • Guest-friendly churches see signage not as décor, but as essential hospitality.

Resources:

• Chaney & Associates

• The Church Advisory Podcast

• Upward Sports

• Upward Sports: Pickleball

• The Hope Initiative

• Church Answers Membership

• FREE Research Report: New Surprising Insights

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