A bite-sized show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening in today's economy. It's a quick hit of insight into money, work, and business. Monday through Friday, in 10 minutes or less.
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Content provided by Pippa Shawley and Ellen MacArthur Foundation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pippa Shawley and Ellen MacArthur Foundation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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How do we make circular behaviours irresistible?
Manage episode 490445667 series 2415606
Content provided by Pippa Shawley and Ellen MacArthur Foundation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pippa Shawley and Ellen MacArthur Foundation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out.
Collaborating with Mindworks Marketing to optimise messaging and branding for promoting circular shopping behaviours, Georgie and Simon discuss how their behavioural lab has been bridging the gap between customer intent and action.
Listen to this episode to hear:
- How the behavioural lab initiative focuses on subtle language variations to influence customer behavior towards circularity
- How current efforts are focusing on beauty products to make refills as appealing as buying new ones
- How the initiative is working to embed circular shopping as a norm and make it more intuitive and exciting
Learn more:
- Read ‘The marketing playbook for a circular economy’
- Don’t miss last week’s episode, Ep 185: How can marketers turn ideas into impactful action?
- Check out episode 176: Driving demand for circular economy: What marketers need to know
- Make sure you’re subscribed to the Circular Economy Show to find out about our future episodes on the marketing playbook
If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.
196 episodes
Share
Manage episode 490445667 series 2415606
Content provided by Pippa Shawley and Ellen MacArthur Foundation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pippa Shawley and Ellen MacArthur Foundation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out.
Collaborating with Mindworks Marketing to optimise messaging and branding for promoting circular shopping behaviours, Georgie and Simon discuss how their behavioural lab has been bridging the gap between customer intent and action.
Listen to this episode to hear:
- How the behavioural lab initiative focuses on subtle language variations to influence customer behavior towards circularity
- How current efforts are focusing on beauty products to make refills as appealing as buying new ones
- How the initiative is working to embed circular shopping as a norm and make it more intuitive and exciting
Learn more:
- Read ‘The marketing playbook for a circular economy’
- Don’t miss last week’s episode, Ep 185: How can marketers turn ideas into impactful action?
- Check out episode 176: Driving demand for circular economy: What marketers need to know
- Make sure you’re subscribed to the Circular Economy Show to find out about our future episodes on the marketing playbook
If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.
196 episodes
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Similar to The Circular Economy Show Podcast
A bite-sized show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening in today's economy. It's a quick hit of insight into money, work, and business. Monday through Friday, in 10 minutes or less.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
As She Rises brings together local poets and activists from throughout North America to depict the effects of climate change on their home and their people. Each episode carries the listener to a new place through a collection of voices, local recordings and soundscapes. Stories span from the Louisiana Bayou, to the tundras of Alaska to the drying bed of the Colorado River. Centering the voices of native women and women of color, As She Rises personalizes the elusive magnitude of climate cha ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
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