373: How Women Can Own Their Worth And Increase Their Income With Alejandra Rojas

The Clever Girls Know Podcast With Bola Sokunbi

On this podcast episode, Alejandra Rojas shares how women can go from feeling underpaid and undervalued to owning their worth and increasing their income.

Alejandra is an entrepreneur, Forbes contributor, writer, and founder of Brown Way To Money, a financial mentoring platform that helps women overcome financial trauma and improve their relationship with money. She is also the host of the Brown Way to Money Podcast. Alejandra provides a unique blend of financial expertise and trauma-informed coaching, empowering women of color to break free from limiting beliefs and create financial abundance. She delves into the emotional and psychological roots of money problems, helping women heal from past experiences and develop a healthier, empowered relationship with their finances.

WHAT ALEJANDRA DISCUSSED:

1. Why so many women—especially women of color—feel underpaid and undervalued in their careers or businesses.
2. The impact of generational narratives and cultural expectations on how women view their value, particularly around money and asking for more.
3. Signs that someone may be playing small or not fully stepping into their worth.
4. A personal story of realizing self-undervaluation and the transformation that followed.
5. The role of confidence in earning what you’re worth and how to start building that confidence today.
6. How to unpack internalized bias and imposter syndrome, especially in spaces not designed with women of color in mind.
7. Actionable steps women can take to increase their income—whether in a job, side hustle, or business.
8. How to advocate for yourself during negotiations without guilt or fear of being "too much."

AND SO MUCH MORE

HOW TO KEEP UP WITH ALEJANDRA:

• Financial assessment: https://brownwaytomoney.com/financial-freedom-builder-assesment-report/
• On Instagram: https://www.instagram.com/moneymindsetexpert/
• On LinkedIn: https://www.linkedin.com/in/alejandrar2019/
• Via her websites/podcast: https://brownwaytomoney.com/ and https://alejandrar.com/

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