Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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31. The Future of Programmatic Advertising with James Patterson from The Trade Desk
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In this episode, I am joined by James Patterson from The Trade Desk. We discuss the future of online advertising, how programmatic has to evolve, creating greater transparency and the importance of the ad funded 'Open Web'.
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In this episode, I am joined by James Patterson from The Trade Desk. We discuss the future of online advertising, how programmatic has to evolve, creating greater transparency and the importance of the ad funded 'Open Web'.
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Similar to The ClickZ Digital Marketing Podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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…
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…
continue reading
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…
continue reading
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…
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…
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