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The 9 Global Branding Faceplants & How to Avoid Them

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Manage episode 482835470 series 2965582
Content provided by Julie Guest. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Guest or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Taking your brand international? Tread carefully.

In this episode, we unpack 9 jaw-dropping global branding blunders - from BMW's national anthem fiasco to KFC’s finger-lickin' translation fail in Beijing and the million-dollar lessons hiding inside each one.

Whether you’re expanding overseas or just dreaming about it, this is your fast-track primer on what not to do. Learn how to dodge cultural landmines, localize with intention, and make your brand land like a legend - wherever it goes.

GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.
Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.
Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.
Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

  continue reading

170 episodes

Artwork
iconShare
 
Manage episode 482835470 series 2965582
Content provided by Julie Guest. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Guest or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Taking your brand international? Tread carefully.

In this episode, we unpack 9 jaw-dropping global branding blunders - from BMW's national anthem fiasco to KFC’s finger-lickin' translation fail in Beijing and the million-dollar lessons hiding inside each one.

Whether you’re expanding overseas or just dreaming about it, this is your fast-track primer on what not to do. Learn how to dodge cultural landmines, localize with intention, and make your brand land like a legend - wherever it goes.

GET MORE MARKETING & SALES TOOLS:
Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.
Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.
Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.
Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

  continue reading

170 episodes

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