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The Patagonia Billion Dollar Success Story
Manage episode 479615439 series 2965582
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Most brands do everything they can to sell more.
Patagonia built a billion-dollar empire by telling customers to buy less. From its “Don’t Buy This Jacket” campaign to its radical transparency, Patagonia flipped the script on marketing and became the most trusted brand in America. So what can your business learn from their strategy? I
n this episode, we unpack the bold branding moves that turned Patagonia into a movement—and how you can apply the same principles to build a fiercely loyal customer base.
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