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Elizabeth Rutledge (American Express) | The Customer at the Center of Everything
Manage episode 492072348 series 2515549
Content provided by vYve Productions and Jim Stengel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by vYve Productions and Jim Stengel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Jim's guest this week on The CMO Podcast is Elizabeth Rutledge, the Chief Marketing Officer of American Express. Elizabeth is a unique CMO–she has been at AmEx for her entire career of 35 years, and she has been CMO for seven of those years. AmEx’s stock was about $4 when Elizabeth joined, and it is about $300 currently. More trivia–American Express was founded in 1850–one of the oldest brands in the world.
Elizabeth graduated from Princeton, and earned her MBA from the Stern school at NYU. Recorded in person at the Deloitte Apartment at the Cannes Festival of Creativity, join the two for Jim's conversation with the CMO of a 175-year-old brand that is certainly not behaving that way.
---
This week's episode is brought to you by Deloitte and StrawberryFrog.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
370 episodes
Share
Manage episode 492072348 series 2515549
Content provided by vYve Productions and Jim Stengel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by vYve Productions and Jim Stengel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Jim's guest this week on The CMO Podcast is Elizabeth Rutledge, the Chief Marketing Officer of American Express. Elizabeth is a unique CMO–she has been at AmEx for her entire career of 35 years, and she has been CMO for seven of those years. AmEx’s stock was about $4 when Elizabeth joined, and it is about $300 currently. More trivia–American Express was founded in 1850–one of the oldest brands in the world.
Elizabeth graduated from Princeton, and earned her MBA from the Stern school at NYU. Recorded in person at the Deloitte Apartment at the Cannes Festival of Creativity, join the two for Jim's conversation with the CMO of a 175-year-old brand that is certainly not behaving that way.
---
This week's episode is brought to you by Deloitte and StrawberryFrog.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
370 episodes
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Similar to The CMO Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
1
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11k279
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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