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The content crisis with Debra Taylor
Manage episode 498755530 series 2390253
Content provided by ImpactInstitute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ImpactInstitute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Years of unchecked content creation have left organisations with bloated, conflicting, and often unreadable digital assets.
In this episode of The CMO Show, Debra Taylor, Partner at Deloitte and former journalist, unpacks the content crisis. In a world where AI agents are becoming the primary interface for customer interaction, bad content isn’t just inefficient, it’s a strategic risk.
At the heart of this conversation is a crisis many brands are only beginning to confront. Bridging storytelling and systems thinking, Debra reveals how organisations still have a chance to reclaim control of their digital ecosystems.
From tackling content overload to preparing for agentic AI, Debra shares practical insights on how brands can become authoritative sources of truth. She unpacks the critical role of governance, the risks of misinformation, and why marketers must start curating content not just for people, but for machines.
The CMO Show is produced by ImpactInstitute, in partnership with Adobe.
232 episodes
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Manage episode 498755530 series 2390253
Content provided by ImpactInstitute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ImpactInstitute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Years of unchecked content creation have left organisations with bloated, conflicting, and often unreadable digital assets.
In this episode of The CMO Show, Debra Taylor, Partner at Deloitte and former journalist, unpacks the content crisis. In a world where AI agents are becoming the primary interface for customer interaction, bad content isn’t just inefficient, it’s a strategic risk.
At the heart of this conversation is a crisis many brands are only beginning to confront. Bridging storytelling and systems thinking, Debra reveals how organisations still have a chance to reclaim control of their digital ecosystems.
From tackling content overload to preparing for agentic AI, Debra shares practical insights on how brands can become authoritative sources of truth. She unpacks the critical role of governance, the risks of misinformation, and why marketers must start curating content not just for people, but for machines.
The CMO Show is produced by ImpactInstitute, in partnership with Adobe.
232 episodes
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Similar to The CMO Show
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
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