Rewriting the Rules of Branding with Dr. Marcus Collins

The CMO Whisperer

#Careers #Business #Marketing #Steve Olenski

31:46

BE WARNED! This podcast will contain spoilers for Wednesday Season 2, episodes 1-4. Join host Caitlin Reilly each week as she takes you deep into the twisted world of Wednesday with an amazing group of guests! And producer Thing will be helping out to make sure everything goes to plan - well, mostly, anyway... In this episode: Jenna Ortega peels back the layers on the new tension between Wednesday and Enid. And that terrifying vision! Plus… Series showrunners Al Gough and Miles Millar reveal why they made Morticia Addams such a central character in this season, and what it means for Wednesday. Whether you’re a normie or an outcast, the Wednesday Season 2 Official Woecast will be the place for all things Nevermore! For more juicy details about Wednesday Season 2, head over to Tudum.com to get all of the latest updates. 1:15 Preparing for Season 2 3:25 Evolving Wednesday’s look for Season 2 4:12 Addams clan expands for Season 2 6:12 Joanna Lumley joining the cast 7:38 Wednesday and Enid's Friendship 9:00 Wednesday’s Vision 10:50 Jenna is a Producer 13:45 Al and Miles introduction 14:03 Wednesday takes down a Serial Killer 15:05 Intergenerational Relationships & the Addams Women 17:48 Catherine Zeta-Jones as Morticia in Season 2 20:48 Wednesday and Enid’s relationship 24:04 Steve Buscemi joining the cast 26:19 Wednesday’s popular! 27:45 Boy with the Clockwork Heart stop motion sequence…

about a year ago 39:06

MP3•Episode home

My guest this week is Dr. Marcus Collins, an award winning marketer, best selling author and former chief strategy officer at Wieden+Kennedy, and currently a marketing professor at the university of Michigan. Part marketing professor, part chief strategy officer, Dr. Marcus prescribes lots of advice for brand health.

89 episodes

The CMO Whisperer

Rewriting the Rules of Branding with Dr. Marcus Collins

The CMO Whisperer

published about a year ago

MP3•Episode home

89 episodes

#Careers #Business #Marketing #Steve Olenski

All episodes

The CMO Whisperer

1
Creativity as a Life Skill: Crayola CMO Vicky Lozano Breaks the Myth 32:10

5 days ago32:10

32:10

My guest today is Vicky Lozano, the CMO of Crayola — yes, the company that basically defined many of our childhoods. In her role, Vicky leads Crayola’s consumer communications, partnership marketing, digital and omnichannel marketing, interactive app portfolio, education, and location-based entertainment. Before joining Crayola, she managed a $1.2 billion gum and mints portfolio at Cadbury, working on well-known brands like Trident and Dentyne. She has also held major roles at Miller Brewing, Warner-Lambert, and Pfizer.What I love most about Vicky is that she’s not just a brand leader — she’s a creativity evangelist with a business brain. In our conversation, we’re diving into how to keep a legacy brand fresh, why creativity isn’t just for kids, and what it really takes to build something that truly matters.…

The CMO Whisperer

1
Eric Williamson on Fixing the B2B Branding Blind Spot 29:07

12 days ago29:07

29:07

My guest this week is Eric Williamson, Chief Marketing Officer at CallMiner. Eric brings more than 20 years of experience across tech and consumer marketing, spanning both the agency and brand sides. At CallMiner, he leads all global marketing functions, working hand-in-hand with sales and channel teams to fuel growth and pipeline. Before stepping into his role at CallMiner, Eric served as VP of Brand and Digital Marketing at Acquia, where he led everything from creative to demand generation for the open DXP platform. His agency background includes senior leadership roles at MullenLowe and The Martin Agency, where he shaped digital strategy for powerhouse brands like Google, GEICO, Walmart, P&G, and Microsoft. From Pizza Hut to Intel, Acura to Royal Caribbean, he's been in the trenches of marketing innovation his entire career.…

The CMO Whisperer

1
Eliot Hamlisch Is Turning Train Passengers into Guests — Here’s How 31:31

15 days ago31:31

31:31

My guest this week is Eliot Hamlisch, Executive Vice President and Chief Commercial Officer at Amtrak, a role he took on in September 2023. He's been leading initiatives across pricing, revenue management, marketing, product development, and the entire customer experience for Amtrak’s national network. Whether you're riding the Northeast Corridor or traveling cross-country, Eliot is focused on reinventing the journey—from schedule planning to digital touchpoints. He's helping drive Amtrak’s goal to double ridership by 2040 and make rail a preferred choice for American travelers. Before joining Amtrak, Eliot served as Executive Vice President and Chief Marketing Officer at AMC Theatres, where he led marketing, loyalty, and data strategy for the world’s largest movie exhibition company. Earlier, he held senior leadership roles at Wyndham Hotels & Resorts, including EVP of Loyalty and Revenue Optimization, where he oversaw global sales and the Wyndham Rewards program. And yes—he has the credentials to back it up: a magna cum laude graduate of Harvard College, and an MBA from Harvard Business School.…

The CMO Whisperer

1
Cracking the Code of Customer Experience with Dave Edelman 34:02

8 weeks ago34:02

34:02

My guest this week is back for another episode adventure. He was one of my very first guests on The CMO Whisperer —Dave Edelman. A longtime thought leader in marketing and customer experience, Dave has amassed over 1 million followers on LinkedIn . Over the past 30 years, he’s led strategy and digital marketing practices at BCG, Digitas, and McKinsey, and also served as the Chief Marketing Officer at Aetna. Today, he’s an executive advisor and senior fellow at Harvard Business School, where he works closely with enterprise-scale companies and AI startups. His new book, Personalized Customer Strategy in the Age of AI , debuted at number four on USA Today’s Bestsellers list. And just for kicks—he was recently named an AI Trailblazer by Adweek .…

The CMO Whisperer

1
Redefining the CMO Pipeline with Jennifer Renaud 32:55

10 weeks ago32:55

32:55

My guest this week is Jennifer Renaud , CEO and board director at Coolhouse Botanics , where she leads corporate and portfolio strategy, operational expansion, and investor alignment for the Kradle pet wellness brand. With over 30 years of experience—including global marketing leadership at Oracle Marketing Cloud and Masonite—she excels in building enterprise value through growth strategy, brand revitalization, and cross-sector innovation. Throughout her career spanning enterprise technology, medical devices, building products, and CPG, Jen has reshaped organizations to outperform expectations, especially during periods of complexity, disruption, or scale-up. Beyond her executive acumen, Jen is a dynamic thought leader—most recently authoring a Medium series, From Brand Builder to Business Leader , on the CMO-to-CEO journey. And one last thing—Jen and I go way back to our days at Oracle, specifically Oracle Marketing Cloud. I’m proud to call her my friend, my mentor, and my confidant.…

The CMO Whisperer

1
From McDonald’s to ADT: DeLu Jackson on Brand Transformation and Trust 29:05

11 weeks ago29:05

29:05

My guest this week is DeLu Jackson, Executive Vice President and Chief Marketing and Communications Officer at ADT. A seasoned executive with over 20 years of experience, DeLu has led marketing transformation at some of the world’s most iconic brands, including McDonald’s, Audi, Kellogg’s, Nissan, Subaru, ConAgra, and now ADT. He’s known for his data-driven, customer-first approach and for helping redefine what protection and connection mean in the smart home and small business security space. With an undergraduate degree in Politics from Princeton University and an MBA from NYU Stern School of Business, he brings both intellectual rigor and real-world results to the table. He’s also an independent board director and a recognized thought leader in marketing, growth, and digital innovation.…

The CMO Whisperer

1
Evan Day Breaks Down the Neuroscience Behind Fear-Based Marketing 28:36

12 weeks ago28:36

28:36

My guest this week is Evan Day. Evan is the VP of Digital Marketing at BriteCap Financial, where he’s been mastering the art and science of making complex things simple for over 15 years. He’s worked with giants like Comcast and global heavyweights in publishing, bringing data-driven strategy to the forefront at every stop. But that’s not all. Evan is also pursuing a Ph.D. in psychology with a focus on neuroscience—because apparently having a master’s in data science wasn’t enough. Overachiever. He’s diving deep into the fascinating intersection of brain science and marketing, figuring out what really makes people tick. When he’s not being a marketing wizard, Evan is a Brazilian jiu-jitsu brown belt and a former college soccer player—who, I think, sometimes forgets that his knees have aged a bit faster than his ambition.…

The CMO Whisperer

1
Create the Demand to Collect the Demand: Jenny Wall on Marketing That Moves People 33:46

13 weeks ago33:46

33:46

My guest this week is Jenny Wall, Chief Marketing Officer at VideoAmp, a company that's transforming the world of media measurement and advertising performance. With over 30 years of experience leading marketing for some of the most iconic entertainment and tech brands—including HBO, Netflix, Hulu, and Nickelodeon—Jenny is known for creating bold, innovative campaigns that not only drive results but shape culture. She's also been recognized as one of Adweek 's most influential women in advertising.…

The CMO Whisperer

1
Lead with Heart, Scale with AI: Bruce Hershey on Modern Marketing 28:42

14 weeks ago28:42

28:42

My guest this week is making his second appearance on the CMO Whisperer podcast, and for good reason. He’s a CMO who’s helped Fortune 500 companies, startups, and even a scratch-made pizza shop break through the noise. He’s driven $350 million in revenue from one campaign. He’s sparked 45% growth in online grocery and built brands that lead with meaning and scale with precision. With over 25 years in the game, Bruce Hershey isn’t just a marketer—he’s a builder, a breaker, and someone who’s redefining what it means to be a CMO. Bruce brings a rare mix of creative courage and operational discipline. But more than that, to me personally, he’s a friend and a mentor—someone I continue to learn from every time we talk, including right now. He’s back to share what’s working, what’s next, and how we lead with heart in an algorithmic world. And while he’s never one to brag, let’s just say any company looking to level up should be paying close attention—because Bruce is more than ready for whatever’s next. And it’s going to be big.…

The CMO Whisperer

1
Marketing Only Matters When It Works 30:43

15 weeks ago30:43

30:43

My guest this week is someone whose career path may not be linear, but it's been anything but boring. Jason Chebib started out in some of London’s top ad agencies, including Ogilvy, Publicis, J. Walter Thompson, and BBDO, where he worked alongside CMOs and future CMOs at brands like Shell, Unilever, Dyson, Mars, and Ford. Then came a pivot—from creating campaigns to teaching the science behind them. Jason traveled the world, training the next generation of marketers in what actually works when it comes to growing brands. Eventually, he jumped back into the deep end—this time client-side at Diageo. First in Amsterdam, working on global strategy for Johnnie Walker, and then in New York as Head of Planning for Diageo North America, where he shaped the future of brands like Smirnoff, Baileys, Guinness, and Captain Morgan. Now fully rooted in the U.S., Jason has worn many hats—from advising agencies to serving as Committee Chair of Agency Relations at the ANA and Co-Chair of the Marketing Society in New York. He brings the kind of perspective that only comes from being deep in the trenches: agency, client, strategy, research, and education. And while he's not one to chase titles, let's just say his next chapter is wide open—and any brand would be lucky to have him. I am proud to call him my friend, my confidant, my mentor: Jason Chebib.…

The CMO Whisperer

1
From Data to Trust: Tory Pachis on Mastering CRM 29:21

16 weeks ago29:21

29:21

My guest this week is Tory Pachis, CMO of Amica Mutual Insurance Company, based in Lincoln, Rhode Island. Tory is a seasoned insurance executive with nearly 25 years of industry experience. At Amica, he oversees five core areas within the marketing department: marketing, data science, media and platform, branding and communications, operations and project management, and digital experience. He joined the company in 2020 as Vice President of Marketing and has since led a brand renaissance. That includes bringing on a new advertising agency of record and refreshing Amica’s logo and brand platform. Tory has also pushed the brand to pursue larger and more impactful opportunities to build name recognition. A couple of standout examples include the now-infamous Boston Celtics jersey patch — recognizable to any sports fan — and the naming rights to Providence’s 13,000-seat arena, now known as the Amica Mutual Pavilion. He holds a BA in Journalism and an MA in Marketing Communications from the University of Connecticut. Outside of work, Tory enjoys time with his wife, Stacy, and their four children: Sophia, Christian, Jayden, and Rosie. You’ll often find him coaching his kids’ basketball games or serving the community through his work with Foster Forward, a nonprofit that empowers lives impacted by foster care.…

The CMO Whisperer

1
Think Human in the Age of AI with Doug Zarkin 27:14

17 weeks ago27:14

27:14

My guest this week is Doug Zarkin, a transformative leader in branding and marketing, known for his quick-thinking, human approach. His career highlights are many, including co-founding breakthrough advertising, youth entertainment, and lifestyle marketing campaigns; leading the successful launch of Avon’s mark. brand; and elevating Victoria’s Secret PINK into a national powerhouse. He also played a key role in driving brand transformations at Kenwood and Pro Vision. Doug is currently serving as Chief Brand Officer at NPC Brands, overseeing multiple companies. His achievements are detailed in his incredibly insightful book Moving Your Brand Out of the Friend Zone , available on Amazon and other major retailers. You can learn more about Doug and his work at dougzarkin.com . And one final career highlight, Doug, that I’m going to add to your bio: you're the very first guest on CMO Whisperer .…

The CMO Whisperer

1
From Cultural Roots to Creative Futures: Lessons with Daniel Cherry 30:40

18 weeks ago30:40

30:40

My guest this week is an award-winning marketer, business executive, strategist, and brand innovator. Daniel Cherry III has extensive experience across sports, CPG, lifestyle, music and entertainment, and luxury consumer categories. He’s had a storied career working with some of the world’s most iconic brands, including DC Comics, Activision Blizzard Esports, the New Jersey Devils, the New York Cosmos, and now Adidas. His work has earned numerous awards and recognitions, including a Grammy nomination—we’ve got to get into that—a spot on Sports Business Journal 's Top 40 Under 40, the Adweek Vanguard Award, and several Effies for advertising effectiveness. Daniel is also a graduate of the University of Pennsylvania, a husband, and a proud father of two amazing daughters.…

The CMO Whisperer

1
Where Data Meets the Forecast: Randi Stipes on Storytelling at The Weather Company 33:33

19 weeks ago33:33

33:33

My guest this week is Randi Stipes, the Chief Marketing Officer at The Weather Company, one of the world's most trusted brands and most accurate forecasters. No stranger to marketing transformation, Randi challenges marketers to think differently about the weather and its business implications across every industry. With nearly three decades in media and marketing, she has served in a variety of roles across product, editorial, sales, and marketing, all of which have provided her with a unique perspective to unlock creativity and drive high performance on the teams she manages. In her previous role at IBM, she led developer marketing and brand advertising, where she was instrumental in launching IBM's brand platform "Let's Create." She has received the industry's top recognitions and awards from Cannes Lions, Drum Festival, Media Globe Awards, and many more. She is proud to have been part of the 2024 award-winning "Weather Kids" global campaign, created in partnership with the United Nations Development Programme, the World Meteorological Organization, and The Weather Channel. The campaign calls for urgent climate action for future generations. As an advocate for positive industry and societal disruption, she sits on the boards of the Ad Council, BRIDGE, and the ANA Brand Council. She's also a mentor at the Marketing Academy.…

The CMO Whisperer

1
Inside a Brand Strategist’s Mind with Brian Irving 25:38

20 weeks ago25:38