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Turning Public Spaces Into Brand Stages with Anna Bager
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My guest this week is a force in the media world, Anna Bager, President and CEO of the Out-of-Home Advertising Association of America — quite a mouthful, so we’ll just say OAAA going forward. She is leading the charge in transforming out-of-home advertising into one of the most innovative, tech-driven, and brand-friendly platforms out there.
Before taking the reins at OAAA, she was the EVP of Industry Initiatives at the IAB, where she shaped the future of digital, mobile, video, and audio, spearheaded the Digital Content NewFronts, and was named one of the 30 most powerful women in mobile advertising by Business Insider as well as one of the top women in media by Folio and Synapse.
Anna brings both brains and bold vision to the table. I am honored to call her my friend, and this conversation is long overdue.
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