#220 Tom Kent on US International Broadcasting and Soft Power

The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, Tom Kent returns to the Cognitive Crucible to share his concerns related to the United States recent withdrawal from international broadcasting. Topics include: US soft power, abandoning pro-democracy initiatives, impact on international relations, international broadcasting structure inefficiencies, and language services cost and logistics

Recording Date: 25 Mar 2025

Resources:

• Cognitive Crucible Podcast Episodes Mentioned
  • #10 Tom Kent on Striking Back
  • #105 Tom Kent on Persuasion in the Developing World
  • #177 Tom Kent on How Russia Loses
• US agency for Global Media (USAGM)

Link to full show notes and resources

Guest Bio: Thomas Kent teaches and consults on Russian affairs, journalism, and the problems of propaganda and disinformation. President of Radio Free Europe/Radio Liberty until 2018, he now teaches at Columbia University and consults for governments, NGOs, and news organizations. He is a senior fellow for strategic communication of the American Foreign Policy Council and an associate fellow of Slovakia’s GLOBSEC. Previously, he was Moscow bureau chief for The Associated Press, head of AP’s international news coverage, and editor for standards and ethics. His first book, Striking Back: Overt and Covert Options to Combat Russian Disinformation, was published in 2020, and his second, “How Russia Loses,” in 2023. He is now working on a new book, on the propaganda lessons of the Ukraine war.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

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