S5E04 Breaking the Average with Lidi Bus

The Color Authority™

It is always super fun to talk to fellow Dutchies. Lidi Bus talked about her journey as an artist, how she came about her inflatable design and their colorful combination but also about vulnerability and her quest to break free from average.
Born Dutch, Lidi designs and fabricates unique inflatable props and set pieces, definitely not modern art to be stared at in silence. Her creations are striking expressions of applied art aimed at fashion, interior design, product presentations, photo shoots and events. Inflatable items with specific dimensions and colors can be created on request. Break free from average is her motto and she certainly does.
Lidi Bus inflatables serve as an extension for storytellers to help them create eye-catching presentations. They resonate with creators who see value in an exceptional approach, and seek to stand out from the crowd. Exclusive, bold and unique. Lidi embraces extraordinary projects, far removed from the mundane, making a statement: average is simply not enough.
The very essence of her work is based on a mix of observation, gathering useful and interesting working materials as well as ongoing research into the technical details, including the inflation system and intricate details of finishing. It is from this playful approach that the rough ideas emerge and are then carefully filtered: from broad to narrow, making room for the true concept and final result.

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