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The SEO Oreo: Building Your Online Presence
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Darcy Sullivan breaks down the complex world of SEO with her unique "Oreo cookie" analogy, explaining how on-page actions, off-page actions, and the "sweet stuff" in the middle combine to help businesses become findable online. She shares practical advice for creating effective websites that convert visitors into customers.
• SEO (Search Engine Optimization) is positioning your brand to be findable online when people search for your products or services
• The "Oreo cookie" approach to SEO includes on-page actions, off-page actions, and the strategic elements that connect them
• Even new businesses need a website, with four fundamental pages: home, about, contact, and services
• Clearly define your target audience and identify keywords they use when searching
• Maintain consistent NAP (Name, Address, Phone) information across all online platforms
• Use free tools like Google Analytics or Clicky to understand your website's performance
• Ensure your website is mobile-friendly and loads quickly on all devices
• Local businesses should optimize their Google Business Profile, Yelp, and other directory listings
• Collect feedback on your website by asking others if they understand what you offer
• AI tools can help improve titles, messaging, and content, but shouldn't replace human expertise
Visit propellyourcompany.com for free trainings and resources on improving your online presence.
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Chapters
1. Introducing Darcy Sullivan (00:00:00)
2. The Oreo Cookie Theory of SEO (00:01:01)
3. Website Essentials for Small Businesses (00:03:32)
4. Analytics and Measuring Website Performance (00:09:22)
5. Mobile Optimization and Local SEO (00:14:43)
6. Marketing Resources and Final Thoughts (00:21:08)
41 episodes
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