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Ep. 152 -How Effective Marketing Can Scale Your Start-Up
Manage episode 482271319 series 3251179
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In this week's episode of The Conference Room, host Simon Lader sits down with Gianna Whitver, CEO and co-founder of the Cybersecurity Marketing Society. Gianna Whitver shares her journey from working at IBM to founding a thriving community for cybersecurity marketers. She discusses the unique challenges of marketing in the cybersecurity industry, the importance of community building, and the mission-driven nature of cybersecurity work. Gianna also provides insights into the growth of the Cybersecurity Marketing Society and offers tips for success in marketing and community building.
00:00 Simon introduces the podcast and this week's guest,Gianna Whitver
01:20 Gianna's journey from Syracuse University to IBM and her first foray into cybersecurity.
02:59 The challenges and unique aspects of marketing in the cybersecurity industry.
04:15 The founding of the Cybersecurity Marketing Society and its growth to over 3,000 members.
06:17 The mission-driven nature of cybersecurity and the clear distinction between good and bad actors.
10:22 Differences in marketing strategies for cybersecurity compared to other industries.
14:13 How to effectively market to elusive cybersecurity professionals.
19:14 The importance of brand trust and offering valuable content in marketing.
21:24 Gianna's approach to community building and the secret to her success.
25:09 Innovative marketing strategies and standout companies in the cybersecurity space.
26:29 Details about the upcoming Cyber Marketing Con in Philadelphia.
28:23 Gianna's top tips for success in marketing and community building.
30:01 Exciting future plans for the Cybersecurity Marketing Society
To learn more about Gianna Whitver please visit his Linkedin Profile
To learn more about Cybersecurity Marketing Society please visit their website
YOUR HOST - SIMON LADER
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.
Get to know more about Simon at:
Website: https://simonlader.com/
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/
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