))
Ep. 157 Purposeful Podcasting to Promote: How guesting on Podcasts Can Scale Your Business
Manage episode 489095739 series 3251179
Content provided by Simon Lader. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Simon Lader or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Simon welcomes Christelle Biiga to discuss the benefits of podcast guesting and how it can serve as a powerful marketing tool for entrepreneurs. Christelle shares her journey from starting her own pitching business to becoming a sought-after expert in podcast placements.
Key Moments
Helps entrepreneurs amplify visibility and establish credibility through podcast appearances.
Began her journey in 2019 by pitching herself on podcasts to promote her business. Being featured on reputable podcasts enhances trust and authority.
Importance of audience size and engagement.
Alignment between the podcast's audience and the guest's target market.
Longevity and consistency of the podcast.
Emphasize the importance of having a conversation rather than a presentation.
Prepare to share valuable insights and personal stories that resonate with listeners.
Be authentic and vulnerable to build trust with the audience.
Define clear goals for podcast appearances (e.g., number of clients, audience reach).
Understand the metrics behind audience engagement and conversion rates.
Approach podcasting as a serious marketing strategy rather than a casual
Share insights that you can stand by for years to come.
Share your podcast episodes with your audience to maximize reach.
Free guide:
Beyond Visibility: The free guide that shares the exact strategy industry leaders use to land top-tier podcast interviews that position them as go-to experts: https://exposuremaven.com/free-gift/
To learn more about Christelle Biiga please visit his Linkedin Profile
To learn more about Exposure Maven please visit their website
.
YOUR HOST - SIMON LADER
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.
Get to know more about Simon at:
Website: https://simonlader.com/
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/
The Conference Room is available on
160 episodes
Share
