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How Samantha Gold Co-Created Motette with Her Community (And Why It Works)
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How do you transform personal struggles into authentic brand messaging while building a business that truly reflects your values?
I'm so excited to share my conversation with Samantha Gold, founder of Motette—a modern baby and toddler essentials brand that's completely redefining the children's clothing space. Samantha's journey is deeply personal, shaped by her seven years of sobriety and her experience as a mom to two little ones just 19 months apart. What started as pure frustration with cheesy prints and uncomfortable baby clothes has blossomed into something extraordinary—a brand built entirely in public and co-created with a community of 1,500 moms who literally vote on everything from prints to product names.
From her upcoming mommy-and-me pajama line to her weekly "Motette Mom Crush" feature that celebrates women in her community, Samantha's approach to entrepreneurship is pure magic—grounded in faith over fear and community over competition.
Key Talking Points:
In this episode, we discuss…
- Why Samantha chose to share her 7-year sobriety journey on Instagram and how it became her superpower
- How Samantha turned product development into community engagement (even letting her community name the brand!)
- The magic of creating Motette completely in public and why transparency beats perfection
- Samantha's "faith over fear" moment leaving her CEO role to chase her entrepreneurial dreams
- Why two-way zippers matter at 2 AM and how bamboo fabric is changing the baby clothing game
Time Stamps:
[01:30] Introduction to Samantha Gold and her brand Motette
[03:45] Samantha's story and how sobriety is woven into Motette's brand values
[07:20] The decision to share recovery journey openly on Instagram
[12:15] Building community through recovery groups and authentic connections
[15:30] Co-creating Motette with 1,500 moms and the power of community input
[19:45] The sustainable and functional design philosophy behind Motette products
[23:10] Why bamboo fabric and its benefits for sensitive skin and sustainability
[26:40] The trademark journey and how "Motette" got its name using AI
[30:25] Expanding the brand message through elevated prints and thoughtful design
[34:50] Upcoming mommy-and-me pajamas and collaborative product development
[38:15] The "Motette Mom Crush" initiative and supporting other female founders
[41:30] Balancing entrepreneurship, motherhood, and staying present
[45:20] Advice for aspiring entrepreneurs: courage over fear and just start
Connect with Samantha Gold and Motette:
Website: Motette— Link Here
Connect with Ashley Graham:
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