463 :: Expert Builder Panel Shares on Delivering Value First—And What Not To Do: Brent Hull, Matthew Schmidt, Bobby Krueger, Nathan Marsh, Jose Berlanga, and Dennis Casey

The Construction Leadership Podcast with Bradley Hartmann

Episode 463 features the expert builder panel from the 6th Annual Sales Fundamentals Workshop held in April 2025 in Fort Worth. The panel features industry leaders Brent Hull of Hull Millwork, Matthew Schmidt of PulteGroup, Bobby Krueger of The Krueger Group and MAVREK Development, Nathan Marsh of V&M Development, Jose Berlanga of Tricon Homes, and Dennis Casey of Cassity Jones Lumber Co.

The panel discusses sales strategies, overcoming challenges in construction, and improving customer relationships in the industry. Special highlights include stories of persistence, the importance of knowing your product and customer, and practical tips on adding value without being pushy.

Don't miss the valuable insights and actionable advice from seasoned professionals.

00:55:: Meet the Panelists

02:40:: Sales Strategies and Challenges

04:32:: The Importance of Persistence and Referrals

07:37:: Understanding Builder Needs and Expectations

13:11:: Mentorship and Continuous Learning

15:27:: Proactive Customer Service and Relationship Building

21:13:: Supplier Loyalty and Switching Factors

32:11:: Conclusion and Upcoming Opportunities

This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

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