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Redefining Marketing Within the Construction Industry with Dobrila Rancic Moogk of Giatec Scientific
Manage episode 354372228 series 2910406
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In this episode of the Construction Revolution Podcast, we sit down with Dobrila Rancic Moogk, VP of Marketing, at Giatec Scientific. Dobrila has over 25 years of experience in the tech industry in marketing, product management, and research. Dobrila leads the marketing team to drive Giatec’s mission to revolutionize the concrete industry. The company provides sustainable concrete testing technologies and has been on Canada's fastest growing companies list for three years in a row. Dobrila discusses how she started at Giatec and her best marketing tactics for the construction industry. She dives into topics like lead generation, digital data analytics, organic marketing, and the upcoming marketing trends for 2023. Tune in to learn more about these digital marketing tactics and how they can help you take your company to the next level.
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