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Tom Froggatt on the Power of Podcasting - How he added Upto £1.2 million in revenue
Manage episode 461428558 series 3638933
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Building a Business Through Podcasting: Tom Froggatt’s Journey with Singular Biotech In this episode, Peter O'Donohue introduces Tom Froggatt from Singular Biotech, a pioneer in using podcasting as a growth engine for his consulting business. Tom shares how the 'Careers in Discovery' podcast has generated substantial revenue for Singular Biotech, a consulting firm focused on biotech companies. He discusses the challenges and strategies behind starting a successful podcast, the importance of building genuine relationships, and the value of providing useful content. Tom also touches on the evolution of his podcast, expanding to new areas, and maintaining consistency to sustain business growth. This is Ideal for consultants and business owners looking to leverage new methods for lead generation and personal branding. 00:00 Introduction and Welcome 00:30 The Power of Podcasting for Business Growth 01:09 About Singular and Its Mission 01:38 The Journey to Starting a Podcast 03:55 Targeting the Right Audience 06:19 Podcasting Strategy and Success 15:26 Consistency and Personal Branding 20:09 Technical Aspects of Starting a Podcast 29:05 Challenges and Overcoming Fear 34:06 Conclusion and Final Thoughts
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