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Content provided by Amy Woods. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amy Woods or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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How to Use AI in Storytelling with Mike Allton
Manage episode 451183436 series 2799719
Content provided by Amy Woods. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amy Woods or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ever wondered how storytelling can transform your marketing strategy? In this episode, Amy Woods chats with Mike Allton, Chief Storyteller at Agorapulse, to uncover the secrets behind compelling brand and customer narratives and the powerful role of AI in storytelling.
Discover:
- How storytelling can strengthen your brand and foster community engagement
- The ways Agorapulse integrates storytelling into customer communication
- How AI supports Mike in brainstorming, creating story frameworks, and managing six podcasts
- The importance of choosing the right storytelling framework beyond just the hero's journey
- The fine line between automation and creativity, and how to avoid the pitfalls of over-reliance on AI
- Ways AI can help analyze and improve your storytelling by identifying missing elements
- Mike's current preferences for AI tools in copywriting (Claude) vs. research/strategy (ChatGPT)
- The evolution of AI language models to incorporate more reasoning and evaluation
- The critical role of well-crafted prompts in getting quality AI output for business and marketing use cases
Important links & mentions:
- The Social Media Hat thesocialmediahat.com/connect
- Mike on LinkedIn https://www.linkedin.com/in/mikeallton/
- How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
- How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
- Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
319 episodes
Share
Manage episode 451183436 series 2799719
Content provided by Amy Woods. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amy Woods or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ever wondered how storytelling can transform your marketing strategy? In this episode, Amy Woods chats with Mike Allton, Chief Storyteller at Agorapulse, to uncover the secrets behind compelling brand and customer narratives and the powerful role of AI in storytelling.
Discover:
- How storytelling can strengthen your brand and foster community engagement
- The ways Agorapulse integrates storytelling into customer communication
- How AI supports Mike in brainstorming, creating story frameworks, and managing six podcasts
- The importance of choosing the right storytelling framework beyond just the hero's journey
- The fine line between automation and creativity, and how to avoid the pitfalls of over-reliance on AI
- Ways AI can help analyze and improve your storytelling by identifying missing elements
- Mike's current preferences for AI tools in copywriting (Claude) vs. research/strategy (ChatGPT)
- The evolution of AI language models to incorporate more reasoning and evaluation
- The critical role of well-crafted prompts in getting quality AI output for business and marketing use cases
Important links & mentions:
- The Social Media Hat thesocialmediahat.com/connect
- Mike on LinkedIn https://www.linkedin.com/in/mikeallton/
- How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
- How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
- Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
319 episodes
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Similar to The Content 10x Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k278
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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