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Content provided by Ken Okazaki. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ken Okazaki or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Creating Content That Sells | Laura Higgins
Manage episode 451949462 series 3505417
Content provided by Ken Okazaki. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ken Okazaki or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
People don’t buy from brands. They buy from people they LIKE and TRUST. And in the world of online business, building a strong personal brand is non-negotiable.
In this episode, Laura shares the content strategy that took her from broke uni dropout to a multi-million dollar business owner before 30! We're talking Instagram tactics, the power of storytelling (why people connect with stories, not sales pitches!), and why being relatable beats being "perfect" every time.
We also covered:
- How rebranding transformed her business in 1 year
- The ONE thing she focused on that helped her business triple in size
- What “main character energy” means for YOUR brand
Plus, Laura shares her one question that will transform how you approach content creation.
You don’t need fancy ads to grow. Just strategy, the right steps, and a little sense of humor. Watch the full episode now.
Book mentioned by Laura Higgins:
Donald Miller's book "Building a Story Brand" https://amzn.to/4eATBEP
Follow Laura Higgins at:
https://www.instagram.com/laurahiggins
https://laurahiggins.com
https://www.youtube.com/@laurahigginsofficial
https://www.facebook.com/lalasocialclub.co/
https://au.linkedin.com/in/lauramelodyhiggins
Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
128 episodes
Share
Manage episode 451949462 series 3505417
Content provided by Ken Okazaki. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ken Okazaki or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
People don’t buy from brands. They buy from people they LIKE and TRUST. And in the world of online business, building a strong personal brand is non-negotiable.
In this episode, Laura shares the content strategy that took her from broke uni dropout to a multi-million dollar business owner before 30! We're talking Instagram tactics, the power of storytelling (why people connect with stories, not sales pitches!), and why being relatable beats being "perfect" every time.
We also covered:
- How rebranding transformed her business in 1 year
- The ONE thing she focused on that helped her business triple in size
- What “main character energy” means for YOUR brand
Plus, Laura shares her one question that will transform how you approach content creation.
You don’t need fancy ads to grow. Just strategy, the right steps, and a little sense of humor. Watch the full episode now.
Book mentioned by Laura Higgins:
Donald Miller's book "Building a Story Brand" https://amzn.to/4eATBEP
Follow Laura Higgins at:
https://www.instagram.com/laurahiggins
https://laurahiggins.com
https://www.youtube.com/@laurahigginsofficial
https://www.facebook.com/lalasocialclub.co/
https://au.linkedin.com/in/lauramelodyhiggins
Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
128 episodes
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Similar to The Content Capitalists
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
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…
continue reading
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