001 | Get Schooled On Content Marketing By Dennis Yu, The Man Who Wrote The Book On Facebook

The Content Coalition

We’re starting off The Content Coalition with an amazing guest for episode 001: Dennis Yu! Dennis is the Chief Executive Officer of BlitzMetrics - a digital marketing company which partners with schools to train young adults.

Dennis’s program has managed ad campaigns for enterprise clients like the Golden State Warriors, Nike, and Ashley Furniture. When it comes to getting content seen, him and his team are the pros. Not to mention … Dennis co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents.

Dennis has also been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News.

So tune in as Dennis gives away some of his secrets on how to properly repurpose your content in this omni-channel digital marketing space we live in, and how you can apply it to your content marketing strategy too.

“Analytics is optimizing. It’s figuring out why something is or isn’t working and therefore what you should” - @dennisyu

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This episode is sponsored by Repurpose House. Click Here to check them out!

Get more leads with your existing content by turning it into unlimited videos & images.

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In this episode:

• [03:43] BlitzMetrics and its incredible background
• [06:45] The #1 content you should repurpose on Facebook
• [10:03] How to properly repurpose your greatest hits
• [11:50] The only size you should make your content on Facebook, LinkedIn, & Twitter
• [14:16] What types of content should be produced professionally or “organic feeling”
• [23:35] 1 actionable thing you can implement for your content strategy in the next 48 hours

Connect with Dennis:

• https://www.facebook.com/BlitzMetrics/
• https://www.linkedin.com/in/dennisyu/
• https://twitter.com/dennisyu
• https://www.facebook.com/getfound/

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 001.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.