009 | How To Still Educate Your Audience When They Don’t Want To Learn Your Skillset

The Content Coalition

Content provided by Shaina Weisinger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shaina Weisinger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

6y ago 23:12

MP4•Episode home

In this episode of The Content Coalition, we interview Adam Arkfeld, President and Founder of ParaCore.

ParaCore is a pay-per-click lead generation agency in Phoenix, Arizona. Founded in 2009, ParaCore niched its focus to PPC in 2015 and has grown to manage millions in ad spend annually with a roster of clients ranging from home service companies to online retailers. In 2017, the agency spun off a sub-brand called Outdoor Adventure Marketing that services tour and activity operators throughout the world.

Adam serves on the board of Entrepreneurs’ Organization and is President of Arizona’s EO Accelerator program, an organization to help entrepreneurs grow their businesses to a million dollars and beyond.

Tune in as Adam shares the exact content and email strategies he’s implemented at ParaCore that further solidifies him as an authority figure in the PPC space.

_______________

This episode is sponsored by Trainual. The most efficient way to onboard new employees, make training easy, systemize your processes, and get your business out of your brain.

CLICK HERE to check them out.

_______________

In this episode:

[01:51] Learn Adam’s strategy that grabbed the attention of his target market while presenting himself as the PPC authority figure
[03:27] How ParaCore gets a ton of qualified leads in their niche by creating content based on third party platforms
[06:33] ParaCore’s content strategy from A to Z
[08:48] 1 actionable thing to implement within the next 48 hours
[12:43] Adam’s formula for creating impactful emails with their highest open rate
[18:31] 2 major partnerships that ParaCore developed and how those led to exponential growth

Links/resources mentioned:

Connect with Adam:

_______________

Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

Connect with Repurpose House:

Check out the episode page at 009.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

30 episodes

#Business #Marketing #Contentmarketing #Entrepreneurship #Repurposedcontent #Socialmedia #Shaina Weisinger #Entrepreneur #DigitalMarketer